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du, from Emirates Integrated Telecommunications Company (EITC), has showcased the company’s latest Smart City, IoT and Blockchain Solutions, as the official Gold Sponsor at the recent Microsoft Innovates event held in Abu Dhabi.

By facilitating the innovation summit, which took place at the UAE capital’s Jumeirah Eithad Towers, du partnered with Microsoft to bring together leading business executives, CIOs, managers, and IT professionals from the commercial and public sector.

Marwan Bin Dalmook, SVP ICT Commercial & Business Development, du, said: “The digital transformation of the UAE’s commercial and public sectors is a key proponent towards shaping the digital future of the country. By supporting the efforts of our esteemed technology partners, we are proud to be able to present innovative solutions that provide real value and transformative progress towards the proliferation of the digital economy.”

As the Gold Sponsor for the event, du hosted new and existing customers at its stand to present and demonstrate the company’s full suite of ICT solutions on offer. The event saw a range of insightful keynotes, discussion panels and breakout sessions aimed at accelerating the UAE’s innovation agenda and boosting the growth of the nation’s digital economy.

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