E-Vision, a fully-owned subsidiary of Etisalat announced its first content agreement with BBC Worldwide for the subscription of video-on-demand (SVOD) service.
The content agreement was signed at the ongoing annual trade event MIPCOM held in Cannes, France between 16-19 October. The event gathers the world's most influential industry players and is an exhibition that showcases the latest blockbuster programming and partners from the global entertainment market.
The agreement delivers a broad spectrum of content to Etisalat's SVOD customers. War and Peace, thecritically acclaimed modern take on one of the most famous stories of all time makes it SVOD premiere in the market, alongside Golden Globe award-winning drama Wolf Hall,spectacular natural history series Wild Mexico, classic comedy Some Mothers Do 'Ave 'Em (S1-3) and feel-good family comedy Citizen Khan (S1-4). Music lovers can revel in Last Night of BBC Proms 2014 & 2015, and younger viewers can learn through play with BAFTA and International Emmy award-winning preschool title Hey Duggee alongside ratings hit Go Jetters and Sarah & Duck.
Natasha Hussain, Vice President and General Manager for the Middle East and Mediterranean region, BBC Worldwide said, "MENA is one of the fastest growing online markets in the world, with changing viewing habits among data-savvy consumers. Everyone wants convenient, quick access to world-class entertainment. BBC Worldwide is delighted to be answering this need by bringing the very best of premium British content at pace, directly to E-Vision clientele, including eLife TV subscribers."
Humaid Sahoo, CEO, E-Vision said: "We are delighted to continue to enhance our content offering by partnering with BBC Worldwide. This first agreement with BBC Worldwide aims to be the start of a long partnership with a world-class content house."
Jonathan Haysom, Vice President, Home Product Marketing, Etisalat UAE said: "Our award-winning eLife TV service continues to expand its content horizons and solidify itself as the biggest entertainment hub in the UAE.eLife TV customers will now enjoy more cutting-edge dramas, immersive documentaries and compelling children's content that the BBC is famous."