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Global technology company SAP announced today a new investment plan to catalyze Egypt Vision 2030's nationwide digitization and Smart Cities, and support economic, social, and environmental transformation, according the newly-appointed Managing Director of SAP Egypt.

"Our Egypt growth plan exchanges global best practices to support Egypt Vision 2030, with digital transformation driving economic growth, job creation, and economic competitiveness," said Hoda Mansour, Managing Director of SAP Egypt. "Digital transformation can enable organizations to deliver digital business models and talent development, and support business innovations in breakthrough technologies such as artificial intelligence, machine learning, blockchain, and Internet of Things."

"We will also appoint senior executives, expand the channel partner ecosystem, and extend SAP's business application solutions from 25 industries and 12 lines of business in the Egyptian Market," added Hoda Mansour. "The SAP Training and Development Institute will continue to expand its educational partnerships in Egypt to support youth development in digital skills, and support for startups and entrepreneurs."

Hoda Mansour is especially committed to supporting young talent, diversity and inclusion. SAP has several global programs to empower women, such as the Business Women's Network, and Women's Leadership Excellence Acceleration Program.

A member of the SAP Europe, Middle East, and Africa (EMEA) South leadership team, Hoda Mansour reports to Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South.

"Egypt is at the center of the Middle East's digital transformation, with our investment plan supporting Egyptian organizations across all sizes and industry verticals in their digital transformation," said Gergi Abboud, Senior Vice President and General Manager, SAP Middle East South. "Hoda Mansour brings unparalleled credentials, as an Egyptian woman with strong leadership in multi-national organizations, and global experience having worked out of Europe and the Middle East regions."

Previously, Hoda Mansour served as Chief Operating Officer of SAP UAE and Oman, acting as an executive sponsor for major initiatives including Expo 2020 Dubai. She brings over 19 years of Global Multinational experience, previously with Oracle and Microsoft, and holds a BS in Engineering from Alexandria University and an MBA from Maastricht School of Management.

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