At Mobile World Congress 2016, Ericsson president and CEO Hans Vestberg said digital disruption will come to every industry in 2016 and made major announcements in 5G, the Internet of Things (IoT) and cloud. With these announcements, Ericsson solidifies its positions as a leading ICT transformation partner for customers across industries.
As Ericsson's vision of 50 billion connected devices approaches, three fundamental ICT forces - broadband, mobility and cloud - are rapidly reshaping value chains, digitalizing business models and creating possibilities that were previously unimaginable. As an ICT leader, Ericsson is enabling this transformation and simultaneously evolving itself.
Vestberg said: "Along with our industry and our customers, Ericsson is on a transformation journey. Today, 66 percent of our business comes from software and services; just years ago the majority was hardware. The majority of our principal competitors are ICT players, rather than telecommunications businesses. Our portfolio is constantly evolving to keep pace with customer demands. Now, with industries and even whole societies being disrupted by mobility, broadband and cloud, we are accelerating our own transformation."
Turning to Ericsson's MWC 2016 launches, Vestberg identified 5G, IoT and cloud as the hottest topics in the ICT industry - and made major announcements in each area:
Ericsson has agreements with 20 major operators around the world to work together on 5G - more than any other vendor. 5G radio test-bed field trials will start in 2016.
Ericsson's newIoT Transformation offeringis a modular set of IoT professional services and software solutions that can be tailored to operators' needs and IoT ambitions. It leverages Ericsson's global services footprint, industry experience and technology leadership to help customers drive IoT transformation and business.
Ericsson has announced plans to form a global business,technology and services alliance with Amazon Web Services(AWS) to accelerate cloud transformation for telecoms service providers.
Establishing a Unified Delivery Network
Ericsson also announced theestablishment of a Unified Delivery Network (UDN)with global service providers to launch a new ubiquitous content delivery ecosystem. The UDN is supported by service providers including Hutchison, Telstra, AIS and Vodafone, and by leading content providers. The UDN aggregates regional service provider capabilities on a global scale, and allows consumers to benefit from enhanced quality video experiences through seamless delivery.
Vestberg underlined that many of these announcements are based on industry partnerships, since no single company is capable of capturing every opportunity by itself in an increasingly complex ICT landscape. This year, more than 50 partners have joined Ericsson at MWC at various levels.
Update on Cisco partnership
One high-profile example isEricsson's next-generation strategic partnershipwith Cisco to create the networks of the future. Vestberg was joined on stage by Rima Qureshi, chief strategy officer, Ericsson, and Hilton Romanski, chief strategy officer, Cisco, to present the latest updates on the partnership.
With a joint and complete end-to-end offering, global market presence, unparalleled market position and strong cultural fit, the partnership was developed to create the networks of the future - and through this, shape the direction of the industry. Since the partnership was announced in November 2015, close to 200 customer engagements have resulted in multiple customer wins.
Ericsson also introduced today theEricsson Dynamic Service Manager, a new product for real-time management of network services via multiple technology and vendor domains. The result of a joint collaboration and encompassing intellectual property from the two companies, the Dynamic Service Manager will initially focus on multi-vendor mobile backhaul, IP core, and enterprise VPNs. It brings together Ericsson's leadership in OSS and Cisco's expertise in IP and optical for the cost-effective management of complex network services. General availability of this product is expected in second half of 2016.