In an era where the telecommunications sector transcends its conventional role of providing mere connectivity, its significance in shaping the digital landscape cannot be overstated. Across the Middle East, we see operators racing to lead this digital transformation, shedding their legacy processes, systems and infrastructure along the way.
However, in the Sultanate of Oman, the story is different. Home to Vodafone Oman, one of the region’s first greenfield digital operators with a 5G network, customers across the nation have leaped into the digital era; enjoying cutting-edge technologies with unprecedented speed and agility from day one.
Guided by the foresight of Oman’s 2040 Vision for economic prosperity, Vodafone stands out as a beacon of innovation, leveraging its unique position as a new generation tech-telco to revolutionize the industry. In its second year of operations, it has successfully empowered customers with truly differentiated digital experiences thanks to its sustainable practices, unparalleled customer service and game-changing scalable 5G capabilities.
As the Sultanate's first 100% digital telecom operator, Vodafone embraced the ethos of ‘dreaming big’ for Oman. Harnessing its global expertise and cloud-based infrastructure, Vodafone Oman emerged as a pioneer in the deployment of 5G technology from day one. This strategy underscores the company's commitment to staying ahead of the curve in an increasingly digitized world. By embracing cutting-edge technology and fostering a culture of innovation, Vodafone Oman is not only meeting current demands but is also future proofing its operations for the challenges and opportunities presented by the Fourth Industrial Revolution.
A Dynamic Year of Growth and Innovation
2023 was pivotal for Vodafone in Oman, marked by dynamic growth across its infrastructure, product portfolio and customer base. Steadfast on delivering its promise for Oman, the company continued to evolve as a leading tech-telco, confidently achieving objectives, overcoming challenges, and receiving wholehearted support from partners, communities and customers.
Committed to transforming lives through technology, the company set a record with a 105% expansion of its 5G network presence and a 120% increase in population coverage. Furthermore, Vodafone Oman's expansion extended beyond domestic boundaries, enhancing outbound coverage to 220 networks. These efforts have solidified the company’s position as a leading telecom provider, with a clear vision to digitalize all aspects of the Omani way of life.
Moreover, the company’s digital capabilities, unique infrastructure and technological scalability set yet another record when Vodafone Oman became amongst the first in the world to offer post-paid packages that allow for full digital onboarding thanks to eSIM activation in less than two minutes via its award winning My Vodafone App.
Sustainable at Heart
At the heart of Vodafone Oman's operations lies a deep commitment to sustainability. Unlike traditional telecom operators, Vodafone Oman has integrated sustainability into the very fabric of its business model, adopting a holistic approach to minimize its environmental footprint while maximizing social and economic benefits.
The Vodafone state-of-the-art 5G Next Level network thrives on a well-designed, efficient infrastructure, ensuring seamless support for cloud-based operations, giving users the best performance. Powered by only four racks, it sets a groundbreaking standard for eco-conscious telecom networks. In addition, it's kinder to the environment, using cleaner energy sources and smarter power management.
Another notable aspect of this commitment is the company's strategic approach encompassing leasing tower capacity from local entities, instead of building its own telecom towers. By maximizing site sharing and leveraging partnerships with state-owned companies, Vodafone Oman has not only reduced its environmental impact but has also continued to contribute to the development of a sustainable economic ecosystem in Oman.
Its contributions have continued to grow from strength to strength through significant in-country spending and partnerships with local businesses and SMEs. Over the last two years, the company has generated hundreds of direct and indirect jobs, prioritized national investment and fostered local talent development; thereby enabling greater social and economic impact on every level.
As the telecommunications landscape continues to evolve, Vodafone Oman's proactive stance serves as a testament to the transformative power of innovation in driving progress. Through its forward-thinking initiatives, Vodafone Oman is not only reshaping the telecom industry in Oman but also paving the way for a more connected, efficient, and prosperous future for the nation.
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