Huawei, a leading global provider of information and communications technology (ICT) infrastructure and smart devices, has embarked on a transformative journey of connectivity in collaboration with MTC, unveiling the revolutionary eKit SOHO (small office/home office) products to the UAE market, supported by the Huawei eKit platform.
The event happened at the H Hotel, Dubai, under the theme “Grow Together, Win the Future,” where more than 120 partners joined to set the stage for a new era of connectivity solutions designed to empower businesses and individuals alike.
The newly launched Huawei eKit distribution business aims to cater to the needs of a diverse variety of small and medium-sized businesses (SMBs), including medium-sized hospitals, educational institutions, supermarkets, dining establishments, cafes and various other sectors.
As per IDC (International Data Corporation) predictions, global spending on digital transformation is expected to reach an astounding $3.4 trillion by 2026. As of mid-2022, the number of small and medium enterprises in the UAE was 557,000, and SMEs contribute as much as 63.5% to the non-oil GDP. It is forecast that there will be 1 million SMEs in the UAE by the year 2030. Recognizing the immense potential within the SMB segment, Huawei is committed to empowering these businesses with the tools needed to seize growth opportunities in the digital age.
The event commenced with a warm welcome by Brent Li, managing director of Enterprise Business Group at Huawei UAE, who set the tone for a day of innovation and collaboration. By leveraging the power of advanced technologies, Huawei UAE Enterprise Business is dedicated to aiding government and enterprise customers in various sectors with digital transformation. The UAE's growing small- and medium-sized businesses demand digital solutions, prompting Huawei to invest more in the SMB market, introduce new brands and products and collaborate with MTC as the first Gold Distributor of Huawei Datacom SOHO.
Brent Li, managing director of Enterprise Business Group at Huawei UAE
Houssam Mobied, CEO of MTC, delivered an opening speech, saying, “We are thrilled to witness the successful launch of Huawei eKit SMB networking range, an achievement that underscores Huawei’s commitment to innovation and customer satisfaction. This milestone wouldn’t have been possible without the dedication of Huawei and MTC talented teams and the unwavering support of our partners and customers. We look forward to the positive impact that the Huawei eKit SMB solutions will bring to the market.”
Houssam Mobied, CEO of MTC
“Huawei has successfully established a dedicated brand in the distribution market, with the aims of better addressing the SMBs' needs to go digital and support the business growth of our distribution partners. Huawei eKit leverages our decades of technological know-how and extensive experience in digital transformation to offer diverse products and solutions catering to the millions of SMBs who need them,” said Dr. Alaa Elshimy, managing director and senior vice president of Huawei Enterprise Business Group Middle East & Central Asia.
Dr. Alaa Elshimy, managing director and senior vice president of
Huawei Enterprise Business Group Middle East & Central Asia
Moreover, Huawei has also designed comprehensive channel strategies and incentive plans to empower its partners and distributors. The event marked a significant achievement as three elite partners, namely New Trend Computer Networks, LLC; Al Selsal Trading, LLC; and Multi Star Electronics, LLC, were onboarded into the Huawei eKit Distribution Business. Huawei has organized the onboarding ceremony for the Elite Partners to celebrate their dedication and exceptional contributions to the partnership. This milestone further strengthens the commitment of these partners to driving innovation in connectivity solutions.
Three elite partners, namely New Trend Computer Networks, LLC; Al Selsal Trading, LLC; and Multi Star Electronics, LLC, were onboarded to the Huawei eKit Distribution Business
The event proceeded with live product demonstrations, offering partners a firsthand experience of the eKit portfolio. Attendees engaged with Huawei experts, explored product features and witnessed the transformative capabilities of the technology.