UAE and KSA brands are leading the charge ahead of its Middle Eastern counterparts in the brand value stakes.
Emirati and Saudi Arabia each have 19 brands in the top 50 Middle East most valuable brands in 2019.
Etisalat Group remains the Most Valuable Portfolio of Brands in Middle East this year exceeding US$ 10 billion barrier, with the Etisalat brand alone worth $8.3bn.
Etisalat boasts valuable portfolio of brands:
Valued at US$8.3 billion, up 8% since last year, Emirati telecoms giant Etisalat remains the most valuable B2C brand in the region for the 3rd year in a row.
Etisalat Group also boasts the most valuable portfolio of brands, with an important regional presence of networks including Mobily, Ufone, Maroc Telecom, and PTCL, which has exceeded the Middle East’s record of US$10 billion. Operating in 15 countries across Asia, the Middle East, and Africa, Etisalat’s success can also be attributed to its customer loyalty programs as well as strategic sports and events sponsorships.
As the premier digital partner of Dubai’s Expo 2020 showcase, Etisalat is preparing to deliver the event’s visitors and delegates with a cutting edge and immersive digital experience. Sports sponsorships provide an international platform through which Etisalat can connect with its loyal customers, sharing and supporting their interests and passions.
David Haigh, CEO of Brand Finance, commented:
“The Middle East is home to so many world class brands which are asserting their presence on both a domestic and regional scale. As the UAE looks ahead to Expo2020, Saudi Arabia races towards its Vision 2030 and Qatar gears up to host the World Cup in 2022, it is ever more important for these home-grown brands to be nurtured and catapulted to the global stage.”