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du, commercially rebranded from Emirates Integrated Telecommunications Company (EITC), will deploy Oracle Alloy to offer hyperscale cloud and sovereign AI services for the government and public sector entities in the UAE, specifically focusing on Dubai and the Northern Emirates.

The signing ceremony took place during the AI Retreat, a premier gathering held under the patronage of H.H Sheikh Hamdan bin Muhammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Executive Council of Dubai, and was attended by decision makers, industry leaders, AI experts from government and private sectors and global tech giants to discuss strategies, challenges and opportunities presented by AI both locally and globally.

Commenting on this recent partnership, Fahad Al Hassawi, CEO of du, said, “The UAE is one of the fastest-growing cloud services markets in the world, and public sector entities in the UAE are rapidly embracing the benefits of the cloud, including added agility, efficiency, security, and access to the latest digital technologies such as AI and machine learning (ML). The deployment of Oracle Alloy is a major step in our evolution into a cloud services market, complementing our wide portfolio of managed services with comprehensive public cloud capabilities that enable us to respond nimbly to the transformation demands of our customers.”

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du: First Local Hyperscale Cloud Provider

Oracle Alloy is a complete cloud infrastructure platform that enables Oracle partners to become cloud providers. Utilizing this platform, du can provide more than 100 Oracle Cloud Infrastructure (OCI) services together with its own value-added cloud services and applications. This will enable du to become the first local hyperscale cloud provider to offer a comprehensive set of cloud services branded under its portfolio.

The services will be customized to meet the specific needs of the UAE markets and industry verticals, while ensuring alignment with the UAE regulatory requirements. du will also leverage Oracle Alloy to accelerate its internal digital transformation strategy and ensure the full modernization of its internal IT and engineering ecosystem.

“Oracle Alloy is a key component of Oracle’s distributed cloud strategy, which aims to give our partners and customers more choice in how they build, deploy, and operate cloud services,” said Nick Redshaw, SVP of Technology and UAE Country Leader, Oracle. “With its strong customer network and local capabilities, du is well positioned to help the governments of Dubai and other Emirates harness the high performance, flexibility, security, and scalability offered by OCI.”

du will also benefit from Oracle and NVIDIA’s collaboration, which equips the company [du] to offer sovereign AI capabilities and its new GPU-as-a-Service to government entities in Dubai and the Northern Emirates. Oracle’s distributed cloud, AI Services, and generative AI (GenAI) services, combined with NVIDIA’s accelerated computing platform and software, will enable du to quickly deploy AI capabilities in the public sector.

“The ability to deploy AI services in a dedicated cloud region, within our local data center in the UAE, is particularly valuable in helping our government customers accelerate their transformation initiatives from a facility within the UAE,” concluded Al Hassawi.

du will run these services from its own data center in the UAE, thus, enabling customers to migrate their systems more effectively to the cloud while providing greater control over operations, location, and security to help support digital sovereignty.

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