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Mobily (Etihad Etisalat) is expanding its digital footprint in Saudi Arabia by announcing its cooperation with e-commerce platform SOUQ.com. Mobily customers can now purchase SIM cards, postpaid plans, data packs, SIM top-ups, mobile routers, Mobily devices and other products on SOUQ.com's website and app.

The cooperation will begin on SOUQ White Friday, its biggest online shopping sale of the year. With this, Mobily now offers its customers in KSA the convenience of shopping online and having their products delivered to their doorsteps.

"More people are shopping online than ever before and here at Mobily we stay up to date with the changing times," said Ismail Alghamdi Chief Business Officer, Mobily. "This cooperation with SOUQ allows us to reach a wider audience and offer our customers to shop for any product they want.

Mr. Alghmadi added, "Online shopping brings a lot of benefits and convenience to our customers as it makes it that much easier for them to purchase any of our quality products. The launch on White Friday will drive our mission of giving our customers top quality products at great prices. We are pleased to welcome SOUQ as a partner as this allows us to continue giving our customers quality in an easy and fast way they deserve."

Ronaldo Mouchawar, CEO and co-founder of SOUQ.com, said, "With this cooperation with Mobily, we continue to put our customers first and ensure that they have the best and most effective services available. We are expanding our already wide range of quality products for the benefit of our customers."

Mouchawar said Mobily has been a "reputable company for many years and their products and vision is in line with ours. We're delighted to have Mobily on board and offer our customers yet another pioneering service, as well as potentially welcoming a new audience to the SOUQ.com brand."

"Our goal is to offer the best experience and value to our customers and thus partnering with SOUQ, is the best way to further reach all of our customers and offer them the best experience", said Khaled Riad, Chief Sales Officer, Consumer Sales & Distribution, Mobily. "We are very excited with the Mobily White Friday sales starting this Wednesday, the start of a long term collaboration", said Saleem Hammad, KSA General Manager of SOUQ.com.

The cooperation allows customers in Saudi Arabia to benefit from a seamless online shopping experience. From SIM cards to top up cards, SOUQ and Mobily are changing the way customers interact with mobile companies. Additionally, customers will also be able to purchase Mobily Data Packs and data bundles. Further, Mobily's complete device portfolio will be available on the SOUQ.com website.

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