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Etisalat has announced the launch of its new 'Play on Demand' service for postpaid and prepaid customers, offering unlimited video streaming for only 5 fils per minute. This unique service will be available for a limited period only.

The service gives Etisalat postpaid and prepaid customers the convenience of going unmetered when streaming videos and paying by the minute for time used without consuming from their plan allowance.

With 'Play on Demand' access customers no longer need to have a Wi-Fi connection to make the most of any moment - they can go Live, watch a movie, stream a football match - anytime anywhere on their mobile, with speeds of up to 3Mbps optimized for high-definition videos.

"The launch of 'Play on Demand' service for our postpaid and prepaid customers now gives them more control of data usage, while at the same time giving them the freedom to enjoy watching their favorite online content on the go," said Khaled Elkhouly, Chief Consumer Officer, Etisalat.

"In the new offer, subscribers can break free from their mobile data limits and pay by the minute for streaming videos giving them transparency and flexibility with their data plans," Khaled added. "Etisalat will continue to bring innovation for customers by launching services that address their changing dynamic requirements."

Users will be able to start and stop their unlimited data sessions by dialing *800# or via the Etisalat UAE mobile app.

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