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Etisalat UAE, the telecoms pillar of e& (formerly known as Etisalat Group), is offering on-demand virtual services to its corporate customers using ADVA's suite of Ensemble NFV technologies, with the solution system integration conducted by NEC.

The new universal customer premises equipment (uCPE) offering gives enterprises across the Middle East quick and secure access to the industry's widest range of multi-vendor virtual technologies. With the ability to harness leading virtual network functions (VNFs), including SD-WAN, routing, firewall, DDoS prevention and IoT applications, Etisalat UAE's business clients can try out services without risk and seize new revenue opportunities in an instant.

Khaled Murshed, chief technology and information officer at Etisalat UAE, said: “We live in the ‘connectivity renaissance' age, which offers us multiple opportunities to maximize value creation for our customers. Our new uCPE services enable our business customers across the Middle East to accelerate their digitization journey by supporting the creation of new business models as well as applying innovation to their current processes.”

“We are now providing every application on a single platform, through the reliable support of our long-term partner NEC, combined with ADVA's Ensemble software suite. Not only have we made our business processes efficient by optimizing hardware resources, but our customers can now take advantage of such open standards-based solutions at highly competitive prices and attractive feature points," explained Murshed.

ADVA's virtual edge cloud technology streamlines Etisalat UAE's customer deployments, improves operational simplicity and empowers Etisalat UAE to roll out secure virtualized services at scale.

Mike Heffner, GM of Edge Cloud, ADVA, commented: “Our Ensemble Connector solution ensures that Etisalat UAE can now ship uCPE to a customer site and provision it securely with zero-touch provisioning. This provides a new level of dynamism and efficiency that will be key to accelerating digitization throughout the Middle East."

In this project, NEC has capitalized on its comprehensive system integration capabilities and worked together with its global partner ADVA to design and implement the new uCPE solution.

Hideyuki Ogata, GM of the service provider solutions department at NEC Corporation, expressed: “As an open networks promoter and cloud partner of Etisalat UAE, combined with our support and comprehensive expertise, NEC looks forward to its dedicated and continuous support in advancing Etisalat UAE services across all industries, from education and healthcare to e-government and smart cities within the MEA region."

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