UAE Trade Connect (UTC), an e& enterprise company and the first commercialized blockchain platform in the UAE, unveiled its new brand identity, ‘haifin,’ as part of its commitment to extend its innovative solutions beyond the UAE, aiming to establish a significant presence in the APAC, MENA, and GCC regions.
Cloud and Enterprise Business
How AI is Reshaping Network Observability and Operations
By Mounir Ladki, President and CTO, MYCOM OSI
AWS to Launch Infrastructure Region in KSA
Amazon Web Services (AWS) announced that it will launch an AWS infrastructure Region in the Kingdom of Saudi Arabia in 2026. The new AWS Region will give developers, startups, entrepreneurs, enterprises as well as healthcare, education, gaming, and nonprofit organizations, greater choice for running their applications and serving end users from data centers located in the Kingdom of Saudi Arabia, with options for customers to keep their content in-country. As part of its long-term commitment, AWS is planning to invest more than USD 5.3 billion (approx. SAR 19.88 billion) in the Kingdom of Saudi Arabia.
AWS Supports RTA’s Cloud Transition
The Road and Transport Authority (RTA) in Dubai signed an agreement with Amazon Web Services (AWS), a subsidiary company of Amazon that specializes in providing cloud computing platforms and application programming interfaces. The main goal of this partnership is to support the RTA's transition to cloud computing and exchange knowledge and best practices in areas such as application programming, artificial intelligence, data solutions, augmented reality (AR), virtual reality (VR), and the Internet of Things (IoT).
Omantel, AWS Develop Sovereign Cloud in Oman
Omantel and AWS are setting up a Cloud Center of Excellence (CCoE) in Oman to create sovereign cloud capabilities throughout the Sultanate.
MYCOM OSI Packs AI and Automation into New Service Assurance Solutions
MYCOM OSI, a leader in network assurance and service experience assurance for communications service providers (CSPs), has announced new features and capabilities of its Experience Assurance and Analytics (EAA) Service Assurance suite and Telco Transformation Solutions to support reduced mean time to identify, diagnose and repair mobile and fixed line network problems.
e& UAE Leverages AWS’s GenAI Tech for Superior Customer Experience
e& UAE and Amazon Web Services (AWS) will jointly deploy advanced generative artificial intelligence (GenAI) technologies. In line with the partnership, e& UAE will use Amazon Bedrock and Amazon SageMaker to seamlessly integrate a suite of GenAI use cases, personalizing recommendations beyond traditional algorithms, offering customized news feeds, product recommendations, and exclusive promotional materials to enhance customer experiences.
etisalat by e&, Nokia Enter Next-Gen Network Innovation with Cloud RAN Trials
etisalat by e& and Nokia successfully completed multiple cloud RAN (Radio Access Network) trials for the first time in the MEA region. These trials contribute to network innovation and agility, empowering operators and enterprises to enhance performance within the 5G ecosystem utilizing etisalat by e&’s existing mid-band carrier in the n78 (3.5GHz) band over its 5G standalone network. The focus on ultra-reliable and low-latency communications underscores the commitment to advancing the capabilities of the network infrastructure.
How GenAI Will Transform the Telecom Industry
By Ari Banerjee, Senior Vice President, Strategy, Netcracker Technology
du Reaffirms Digital Leadership with ‘Care Connect’ Launch for Enterprise
du, commercially rebranded from Emirates Integrated Telecommunications Company (EITC), has announced a new enterprise service assurance solution— the Care Connect platform. Designed for both existing and new customers who rely on du's managed connectivity services, the platform aims to transform network service transparency and facilitate seamless communication within organizations.