In a significant move, du Pay, the advanced digital payment arm of du, has advanced digital payments across the UAE by formalizing a partnership with Visa, a world leader in digital payments. This collaboration marks du Pay's entry as a principal member authorized to issue Visa cards, emphasizing its commitment to digital empowerment and financial inclusion. Customers can seamlessly order their du Pay Visa prepaid cards, both digital and physical, via the du Pay app, facilitating access to secure and universally accepted payment solutions.
The integration of Visa's capabilities will help du Pay expand its innovative financial solutions as it strives to achieve greater alignment with consumer lifestyles as well as bring additional versatility into the du Pay platform, thus, providing customers with a suite of enhanced features and services.
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Nicolas Levi, CEO of du Pay, said, "du Pay and Visa have a shared aim to empower the financially underserved in the UAE, transcending the traditional boundaries of payment solutions. We are committed to making payment processes faster, simpler, and more secure while simultaneously enhancing financial inclusion. The strategic collaboration is poised to accelerate digital empowerment with a focus on inclusivity and serve the needs of those without traditional banking services, ensuring simplified access to products.”
Salima Gutieva, Visa's VP and Country Manager for UAE, said, "With du Pay’s Visa prepaid card, we are helping extend the benefits of digital commerce to more consumers in the UAE. This partnership aligns with the UAE government's efforts to drive financial inclusion by introducing innovative, secure digital payment solutions. Visa is proud of this collaboration with du Pay and to be their partner of choice to support their entry into digital payments."
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At the heart of the du Pay-Visa partnership is a commitment to reshaping the landscape of digital payments by ensuring the delivery of easy-to-use and secure digital payment solutions. Furthermore, this partnership reflects both entities’ dedication to the empowerment of communities through the provision of accessible financial services.
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