In just a few hours after its launch, Threads, Instagram's real-time public conversation app, had garnered over 30 million downloads, making it the fastest-growing app ever. The app, aimed at rivaling Twitter, quickly surpassed the download records of ChatGPT and is projected to reach over 100 million users within its first two months. Prominent Twitter users like Ellen DeGeneres, Bill Gates, Shakira and Oprah Winfrey quickly joined Threads and generated a celebratory atmosphere with welcome messages and an eagerness to engage with one another.
However, the success of Threads has provoked Twitter's ire. In response, Twitter's lawyers sent a letter threatening legal action against Meta, accusing the company of using trade secrets from former Twitter employees to develop the app. Twitter co-founder Jack Dorsey also took a jab at Threads, expressing disappointment with the proliferation of similar platforms instead of technological advancements.