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In an exclusive interview with Telecom Review, Sheikh Ali Bin Jabor Bin Mohammad Al Thani, Chief Executive Officer of Ooredoo Qatar, highlighted the company’s strategic efforts and artificial intelligence (AI)-driven solutions that are shaping the digital and connectivity landscape of Qatar.

As Ooredoo Qatar explores the digital and connected future, the company is committed to driving transformation and connectivity, ensuring that Qatar and the Middle East and North Africa (MENA) region are ready for the next wave of connectivity.

How is Ooredoo Qatar preparing its network infrastructure for the 5.5G era?

Ooredoo Qatar is dedicated to empowering the future of connectivity in Qatar and preparing for the 5.5G era is at the heart of this vision.

We are upgrading the core networks to a next-generation, service-based architecture that enables ultra-high-speed, low-latency connections. This transformation will enhance network capacity and efficiency, creating a robust foundation for advanced applications in industries such as healthcare, transportation, and fintech.

As we approach the M360 MENA event, hosted in Qatar for the first time, we look forward to discussing the regional impact of 5.5G advancements with industry leaders and exploring new use cases that leverage this unprecedented technology. Our efforts aim to ensure that Qatar is ready for the next wave of connectivity, offering businesses and communities cutting-edge capabilities that support smart cities, immersive digital experiences, and industry innovation.

By optimizing spectrum usage through innovative sharing technologies, we’re ensuring an adaptive and resilient network capable of supporting Qatar's digital transformation goals under the Qatar National Vision 2030​.

Through these initiatives, Ooredoo Qatar is not only preparing for 5.5G but also setting the stage for a more connected, intelligent, and innovative future for Qatar.

What innovative AI-driven solutions is Ooredoo Qatar implementing to streamline operations and enhance customer experiences?

At Ooredoo Qatar, we are continuously deploying innovative AI-driven solutions to upgrade both operational efficiency and customer experiences. Through our strategic partnership with Google Cloud and Microsoft, Ooredoo has integrated powerful AI tools as part of our digital transformation initiative to streamline workflows, reduce manual tasks, and drive real-time, data-informed decisions​. These solutions empower our Ooredoo Family to collaborate effectively and respond swiftly to changing market demands, enhancing both productivity and agility.

Customer engagement has also been transformed with AI-powered services. By incorporating AI tools into our contact centers, Ooredoo can now deliver faster, more personalized customer support that aligns with the high standards for service quality. This system enables intelligent responses, anticipates customer needs, and minimizes resolution times, directly boosting customer satisfaction​.

Also, these AI advancements support Ooredoo’s broader goals for digital engagement, positioning our company as a leader in customer experience innovation across Qatar and the wider region. Through these efforts, Ooredoo Qatar is not only advancing its own digital journey but also contributing to Qatar’s national vision for a technology-driven, connected future for all its citizens.

How is Ooredoo Qatar addressing the growing demand for Internet of Things (IoT) solutions across various industries?

Ooredoo Qatar is actively addressing the rising demand for Internet of Things (IoT) solutions by offering tailored services that support digital transformation across diverse sectors such as manufacturing, logistics, healthcare, and energy. At the core of this is our IoT Connect platform, which provides managed connectivity for businesses to monitor, manage, and secure their IoT devices in real time. This solution is ideal for applications like fleet tracking, smart metering, and asset management, enabling companies to leverage data insights to optimize their operations​.

Our steadfast focus on 5G-powered IoT infrastructure further strengthens these capabilities, offering low-latency, high-speed connections essential for advanced IoT applications, from automated industrial processes to time-sensitive health monitoring systems.

Our team is excited to showcase these innovative IoT solutions at M360 and engage with industry leaders on the transformative potential of IoT. By advancing these capabilities, we aim to empower organizations with enhanced efficiency, smarter decision-making, and connected operations that redefine industry standards across the board. Ooredoo Qatar is committed to leading the way in IoT innovation, providing businesses with the tools to thrive in an increasingly digital marketplace.

What key initiatives is Ooredoo Qatar undertaking to support enterprise connectivity in the country?

At Ooredoo Qatar, we are actively advancing enterprise connectivity through innovative, high-speed solutions designed to meet the specific needs of businesses in Qatar’s dynamic and ever-evolving market. Central to this is SDN Connect, our software-defined connectivity solution offering flexible, ultra-low latency connections with speeds up to 100 Gbps. This service provides reliable, scalable bandwidth that is ideal for industries with high data demands, such as financial services and logistics​.

We also offer private 5G connectivity solutions that enable enterprises to establish secure, dedicated networks optimized for mission-critical applications, from IoT-driven operations to automated industrial processes. This approach allows businesses to leverage the full power of 5G technology while ensuring data integrity and continuous performance​.

By empowering enterprises with these advanced connectivity tools, Ooredoo is supporting Qatar’s vision for a digitally driven economy, enabling organizations to innovate, adapt, and thrive. We look forward to hosting the M360 MENA event in Doha, where we will engage with world leaders in telecommunications to explore future possibilities for connectivity and digital transformation for the benefit of Qatar, the MENA region, and the world.

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