In an exclusive interview with Telecom Review during the 18th edition of the Telecom Review Leaders’ Summit, Charles Bligh, MYCOM OSI’s newest CEO (as of October 2024), expanded on the software company’s solutions for mobile and fixed telecom services.
Can you tell us about MYCOM OSI’s core offerings, and the company’s strategy?
We have been investing significantly in AI for many years and remain committed to advancing our solutions. At the core of our strategy is a machine learning-driven platform, augmented with Generative AI that delivers two key outcomes.
Through custom automation, our solutions reduce the time required to implement zero-touch operation centers for CSPs. Moreover, by placing AI-driven data recommendations into the hands of line-of-business executives, we empower them to make informed decisions in real time.
This is no longer an aspiration but a reality. Through live demonstrations, customers can see how our solutions use data to drive cost reduction, improve responsiveness, and enhance proactive decision-making. By integrating network and business data—such as ARPU and churn statistics—we help CSPs improve customer experiences, reduce churn, and unlock opportunities for upselling new services.
While we are at the beginning of the AI revolution, it’s vital for CSPs to adopt a fast, agile, test-and-learn approach. MYCOM OSI is fully committed to supporting this journey by continuing to invest heavily in AI innovation.
How will MYCOM OSI continue to leverage its AI and automation solutions to improve CSPs’ customer experience and monetize new commercial offerings?
Data is often overlooked or perceived as a dry subject, however, in the context of AI, its importance cannot be overstated. The quality of AI outcomes depends heavily on the accuracy and comprehensiveness of the underlying data.
We strongly encourage CSPs to focus on integrating structured and unstructured data across their operations, combining it with their data lakes to unlock the next wave of cost reduction, churn improvement, and customer experience enhancement. By organizing and correlating data at-scale, CSPs can use AI to make better, faster decisions, not only for network management teams but also for sales, marketing, and customer service teams.
AI holds immense potential but getting the data foundation right is critical. The benefits of well-managed data are enormous, enabling CSPs to optimize decision-making in real time and improve performance across the organization.
While 5G continues to grow steadily, we see a swift growth in fiber-based networks. What is your outlook regarding this resurgence, and how can it be harnessed to deliver new digital services at high performance?
Our expertise lies in scaling mobile networks; however, we also have two decades of extensive experience in fixed-line networks, including ADSL and fiber. Today, we assure and automate fiber networks and have recently launched specific solutions to make this process even easier for our customers.
While 5G remains a crucial focus globally, fiber is equally significant. Many CEOs and CTOs I speak with are highly invested in fiber deployments. From my experience in deploying fiber as a telecom executive, I’ve observed a fundamental shift in customer expectations. Unlike earlier technologies, such as ADSL and coaxial, fiber delivers a much higher standard of speed and reliability, and customers expect nothing less.
Given the premium pricing and heightened expectations around fiber, ensuring excellent assurance and automation is vital. At MYCOM OSI, we are investing heavily in this area to support CSPs in delivering exceptional service quality for fiber networks.
More from Bligh: Driving High Performance for Telcos with AI and Automation
MYCOM OSI at TRS-24:
TRS-24 Keynote: Mounir Ladki on GenAI Revolutionizing Telecom Networks
TRS-24 Panel Explores What AI Means for Telcos and Consumers
