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In an exciting Q4 announcement from the largest and fastest growing payments services provider in the MENA region, HyperPay has unveiled a new logo, along with a complete brand overhaul in view of exciting expansion plans set for 2023.

The news comes on the heels of HyperPay's recent SAR 138M funding round led by Mastercard, with investments from Amwal Capital Partners and AB Ventures, which served as the first step of a strategic and commercial partnership supporting the company's regional growth efforts as well as its expanding product offerings.

As a Top-5 payment company in the MENA region, HyperPay services more than 5,000 merchants across seven countries and is uniquely positioned to usher in a profound shift in the region, mixing cultural intelligence and an in-depth understanding of regional business intricacies to help bring forth the advent of cashless societies within a sustainably growing fintech environment.

By fostering a strong identity as a one-stop-shop business solutions provider with real potential to change people's lives for the better, HyperPay's mission is to best position the MENA region as a leading cashless ecosystem meeting customers' interests and needs.

Muhannad Ebwini, founder and CEO of HyperPay, says, “We've greatly expanded our vision in the last year, and as a result, our brand is evolving, too. Our aim is an ambitious one, but we are overachievers, and we're so proud of what we've already managed to accomplish: we want to be the best B2B Fintech provider in the MENA region, to help the countries we operate in flourish. We are keen to support more and more societies turning to cashless and digital, as we believe that is the only way of the future.”

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