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An engaging fireside chat occurred between Bernard Najm, VP Telco MEA, AWS and Talal Said Al Mamari, CEO, Omantel during the 17th edition of the Telecom Review Leaders' Summit. The conversation focused on the exploration of leadership, digital transformation challenges, and the pivotal role of AWS in fostering innovation and partnerships for a technology company, with a focus on the evolving landscape of technology and business models.

Najm emphasized the importance of innovation and technology in empowering people. The discussion also revolved around Omantel's partnership with AWS (Amazon Web Services) and its journey towards digital transformation.

Moreover, Al Mamari shared Omantel's vision for 2030, highlighting their expertise in fixed mobile networks, broadband internet, enterprise IP solutions, and more. He highlighted the need to stay relevant in the digital age by creating an ecosystem around cutting-edge technologies, catering to both current and future generations.

Navigating Challenges and Embracing Opportunities

The conversation touched upon the challenges and opportunities in digital transformation, with a focus on cultural shifts, investment in people, and regulatory considerations. Al Mamari acknowledged that challenges such as cultural adaptation and the pace of industry evolution exist— but saw investment in people and culture as key solutions.

The discussion then delved into Omantel's experience with AWS, highlighting the importance of regulatory awareness and education in the journey towards adopting cloud services. Al Mamari mentioned the importance of addressing concerns and risks associated with public cloud adoption, noting the positive momentum and increasing emphasis on data science in the region.

The chat shifted towards the role of partnerships in achieving digital transformation goals. The collaboration with AWS extends beyond conventional partnerships, involving the training of Omantel's team in adopting a consultative sales approach. This strategic initiative emphasizes the utilization of data analysis to enhance customer engagement, showcasing a commitment to innovation and customer-centric strategies. This collaboration underscores the joint efforts of Omantel and AWS in fostering a more effective and informed approach to sales, leveraging the power of data for optimal outcomes. The discussion also explored the role of innovation, scalability, and agility in the cloud, with a focus on Omantel's incubator program for startups.

Finally, they tackled the subject of the evolving business landscape and the need for organizations to adapt to changing customer perceptions. “It’s important to stay relevant and empathetic to customer needs, consider changes in business models, and acknowledge the transformative power of technologies like AI,” noted Al Mamari.

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