In just three years, Vodafone Oman has transformed from a bold new entrant into a major force in the country’s telecommunications landscape. In a region where digital connectivity is increasingly shaping economies, industries, and societies, the company has not only secured approximately 14% market share but has also delivered the fastest nationwide 5G rollout in Oman’s history.
This is not just the story of a company capturing market share; it is a case study showcasing how modern telecom operators can challenge the status quo by embracing digital-first agility, cloud-native efficiencies, and customer-driven innovation.
Vodafone Oman has rewritten the playbook, proving that a new entrant, built on a next-generation foundation, can not only compete, but lead.
Challenging the Status Quo: A Cloud-Native Operator Built for the Future
When Vodafone Oman entered the market in 2022, it was stepping into an industry dominated by legacy operators with deeply entrenched infrastructure and traditional service models. Rather than following the same path, it reimagined the fundamentals of telecom operations, launching Oman’s first-ever fully cloud-based, digital-native operator.
This bold strategy enabled Vodafone Oman to be more agile, cost-efficient, and scalable. Without the constraints of legacy systems, the company could deploy network enhancements faster, optimize operational efficiencies through artificial intelligence (AI) and automation, and deliver a completely digital-first customer experience. Today, the My Vodafone App is central to the customer journey, offering seamless onboarding, self-service management, and personalized engagement, all reflecting a shift in customer expectations toward contactless, app-driven interactions.
The results speak for themselves. In just three years, Vodafone Oman has captured around 14% market share, grown its customer base by 18% year-over-year (YoY), and achieved an impressive 58% revenue growth in 2024 alone. More significantly, the company has achieved its original five-year 5G deployment target within just three years, with over 98% of Oman’s population now covered by its 5G NEXT LEVEL network.
5G NEXT LEVEL: A Record-Breaking Rollout with Local Impact
One of Vodafone Oman’s defining achievements has been its 5G network rollout strategy, which stands apart not only in terms of scale but also in execution. While most telecom operators expand coverage gradually over many years, Vodafone Oman took a different route, leveraging existing infrastructure and collaborating with local companies to fast-track deployment.
By working with Omani small and medium-sized enterprises (SMEs) and national telecom infrastructure providers, Vodafone Oman was able to accelerate its 5G network expansion while ensuring significant investment flowed into the local economy. This approach helped the company achieve its target in record time, two years ahead of schedule. It also reinforced Vodafone’s commitment to generating in-country value (ICV), with total investments in Omani businesses and talent surpassing OMR 180 million since its launch, OMR 63 million of which was invested in 2024 alone. This strategy was not just about speed; it was about building a network that delivers tangible impact.
Beyond Connectivity: Vodafone Oman’s Role in Oman’s Digital Economy
While customer connectivity is a core pillar of Vodafone Oman’s growth, the company is increasingly playing a critical role in enabling enterprise digital transformation. Its expanding portfolio of 5G, cloud, and Internet of Things (IoT) solutions is creating new efficiencies for businesses across industries. The company’s enterprise solutions are particularly crucial for industries embracing Industry 4.0, where real-time data processing, AI-driven automation, and cloud-based operations are reshaping business models.
This role aligns directly with Oman Vision 2040, which prioritizes digitalization as a key driver of national economic growth. By providing businesses, government entities, and entrepreneurs with cutting-edge connectivity solutions, Vodafone Oman is positioning itself as more than just a telecom operator; it is a key enabler of Oman’s digital future.
Cybersecurity and Network Resilience: Protecting the Digital Ecosystem
With the rise of 5G adoption, IoT expansion, and cloud computing, cybersecurity has become a non-negotiable priority. Vodafone Oman has taken proactive steps to fortify its network security, enhance data protection, and equip businesses with advanced cybersecurity solutions.
At the heart of this effort is CyberSafe, a comprehensive cybersecurity platform launched in 2024. Built with AI-driven threat intelligence and proactive security monitoring, CyberSafe is designed to detect, analyze, and neutralize cyber threats in real time. The platform is a reflection of the company’s commitment to ensuring its customers and partners can embrace digital transformation with confidence, whether they are running cloud-based enterprises, deploying IoT solutions, or simply engaging in everyday digital transactions.
Vodafone Oman’s leadership in cybersecurity has not gone unnoticed. The company’s initiatives have earned multiple industry accolades, reinforcing its position as a key player in fortifying Oman’s digital ecosystem. At COMEX 2024, Vodafone Oman received the Cyber Security Award in recognition of its proactive stance in securing digital infrastructure. Additionally, the company’s Bug Bounty Program, launched in collaboration with HackerOne, has been recognized for its role in strengthening cybersecurity resilience. By engaging ethical hackers to identify and address vulnerabilities before they can be exploited, Vodafone Oman has demonstrated a proactive, rather than reactive, approach to security.
Vodafone Oman: A Digital Leader for the Future
Three years in, Vodafone Oman has proven that a cloud-native, digital-first operator can redefine the telecom landscape, challenge industry norms, and set new benchmarks for connectivity and innovation. But for Vodafone Oman, this is only the beginning.
Looking ahead, the company is poised to scale its enterprise and IoT offerings, expand its AI-driven network capabilities, and further solidify its position as a leader in cybersecurity and digital transformation.
With 5G as its foundation, AI as its driver, and customer experience at its core, Vodafone Oman is shaping the future of connectivity in Oman.
