IST is the customer experience technology experts that act behind the scenes, helping our telecom clients to acquire more customers, improve customer retention, whilst increasing operational efficiency.
Reports and Coverage
Maximizing your advantage: Launching new telecom services with IST
We live in a very competitive world. Your customers are constantly looking for new products and services, and telecom vendors are falling over each other to capture new and willing customers. There is a small window of opportunity to achieve your launch targets before your competitors follow.
Telecom Review Leaders’ Summit – Award Submissions Now Open
The annual Telecom Review Leaders' Summit gathers the most influential telecom and ICT leaders from around the world under one ceiling. The Summit returns to Dubai in December 2017 and will be held for two consecutive days, from December 6-7, at the Meydan Hotel Dubai.
Top Saudi students complete Huawei's ICT program in China
The third cycle of Huawei's global CSR program for top Saudi students, 'Seeds of the Future', has recently culminated in the People's Republic of China. Launched in collaboration with the Communications and Information Technology Commission (CITC), Huawei Tech Investment Saudi Arabia's initiative aims to cultivate the Saudi ICT future leaders that will carry on the responsibility of the anticipated digital transformation, a key pillar of the Saudi vision.
Harnessing ICT to end poverty and inequality
Our networked society is changing the way we live, says United Nations Secretary-General Antonio Guterres in the International Telecommunication Union's ‘fast-forward progress' report which highlights various ways to leverage technology to achieve the UN's Sustainable Development Goals to end poverty and inequality. The report provides insights into the risks and opportunities in using ICT to achieve the goals, such as the broad benefits of big data.
TRA signs an MoU with ‘Creative 971’ to support e-Commerce in the UAE
The Telecommunications Regulatory Authority (TRA) signed today a Memorandum of Understanding (MoU) with 'Creative 971' to support e-Commerce with a focus on small and medium businesses wishing to operate in the country.
Wearables are the future, not smartphones
There's been talk among analysts that smartphones will slowly become redundant in the future and make way for more innovative communication platforms. Despite the fact that US consumers now own 27 million more smartphones than they did last year, wearables will eventually take the lead, some analysts speculate, as communication requirements evolve over time.
Smart Dubai to Co-Chair the UN’s ITU Working Group
Smart Dubai has been selected by the United Nations' International Telecommunication Union (ITU) to co-chair the global Working Group on Data Economy, Commercialization and Monetization.
Orange optimizes its e-commerce traffic acquisition strategy in Europe and Egypt
Before making an actual purchase, 87% of Orange customers take a look at the website first. To make Orange sites even more appealing at reasonable cost, and with the goal of doubling the proportion of online sales within three years, Orange launched a plan to optimize its digital traffic acquisition in seven European countries and in Egypt. Sofrecom assisted Orange in this strategic project.
Huawei announces launch of coveted ICT Skill Competition to unearth and nurture local talent
Huawei has announced the launch of its Middle East ICT Skill Competition 2017. Aimed at universities and students, the program seeks to unearth and nurture the region's finest ICT talent. In line with Huawei's mandate to support governments' digitization strategies, national visions and plans for growth of critical industries, the competition will foster development for the next generation responsible for driving the digital transformation. Ten countries in the region are expected to participate, with registration open till October 10.