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Emirates Integrated Telecommunications Company (EITC), the parent company of "du" and "Virgin Mobile UAE" is working towards the introduction of VAT in accordance with the Federal Decree-Law No 8 of 2017 issued by President His Highness Sheikh Khalifa bin Zayed Al Nahyan. VAT will be applicable across telecommunications products and services at a rate of 5 percent as mandated by the Federal Tax Authority.

"We see the introduction of VAT as a positive step towards developing a sustainable, economically diverse and future proof UAE. Our nation and its leaders have worked tirelessly to provide us with numerous public services and amenities, and this is an opportunity for us to help in taking this success further," said Osman Sultan, Chief Executive Officer, EITC.

"Ahead of the VAT implementation, we will be taking the necessary measures to educate our customers so that they are fully aware of the government directives regarding VAT and the way that it will impact their telecommunications spend," Sultan added. EITC is working towards compliance with the UAE-wide VAT regime across all its brands and services.

"Our aim is to ensure that we smoothly implement VAT across our business operations. We look forward to this new step the UAE leadership is taking. It is reflective of our development as a society, as well as our diversification into a knowledge economy," Sultan concluded.

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