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Etisalat announced the launch of a new mobile plan called Business First for the UAE Small and Medium Business (SMB) sector meeting the growing data and non-stop connectivity requirements of the segment, giving them the flexibility to conduct day-to-day business activities and contributing to their efficiency and productivity.

Etisalat serves close to 300,000 SMB customers in the country working closely with them in their digital transformation journey. In a global study of more than 3,000 SMBs, conducted by analyst firm IDC this year, 39 percent of respondents said active participation in the digital economy will be essential to their company's survival.

"Etisalat works closely with SMBs in the UAE by investing our resources in understanding their requirements to help meet their business needs and to enable them to achieve their organization's strategic goals," said Esam Mahmoud, Acting Senior Vice President, Small and Medium Business, Etisalat.

"The launch of Business First is also in line with Etisalat's strategy of driving the digital future to enable SMBs adopt digitalised processes in their business operations and uncover new revenue streams. Our new 'non-stop data' value proposition will give our customers the flexibility to manage their day-to-day business without facing any obstacles in staying connected while on the move."

The new Business First mobile plan gives SMB customers for the first time ever 'non-stop data' for as low as AED 140 per month, bundled with local voice minutes and intra-company calling minutes. In addition, customers can subscribe to a variety of flexible add-ons to suit their needs, including international calls for just 38 fils per minute, as well as national calls for 18 fils per minute. Etisalat also offers attractive pricing on the monthly packages if customers were to sign up for longer-term contracts.

New or existing customers can subscribe to any of the Business First mobile plans, which are available on a limited time only with fair usage policy applying on data usage. For more information or to subscribe, call Etisalat's dedicated SMB Call Centre at 800 5800 or walk into any of Etisalat's Business Centers or visit etisalat.ae/businessfirst

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