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DOCOMO Digital, the Global mobile payments company, today announced that it has launched its unique gaming platform: www.zain.games/kw in Zain Kuwait, the country's leading operator, offering 2.8 million customers access to over 1,000 top quality and branded games compatible with iOS, Android and Windows operating systems.

The well-known games offered to Zain Kuwait customers are played by millions of users worldwide and produced by the likes of well-known global brands like Disney, Sega, Bandai, Capcom, Square Enix, and these include popular games such as Pacman, Street Fighter, Sonic, Star Wars, Frozen, Batman, Rayman, Cars, Tomb Raider, Hitman and more.

This inaugural launch in Kuwait follows the company-wide agreement entered into at the 2018 MWC Barcelona between DOCOMO Digital and Zain Group, one of the largest mobile operators with a presence in eight markets across the Middle-East and Africa region, to provide Zain's 46.9 million users with access to its mobile entertainment partners and Direct Carrier Billing technology. It is planned for other Zain markets to progressively offer like gaming services in the near future.

Eaman Al Roudhan, Zain Kuwait CEO said: "Mobile games are very popular entertainment content among millennials and young adults, and we want to ensure we play a relevant role for this audience. This partnership with DOCOMO Digital further supports our digital lifestyle strategy of offering customers exclusive and appealing content. We are pleased to partner with DOCOMO Digital for its global expertise in Direct Carrier Billing as well as its proven processes and platform in providing world-class content."

Hiroyuki Sato, CEO of DOCOMO Digital, commented: "We are delighted to support Zain in its ambitious projects and to further cement our position in the growth of Direct Carrier Billing in this region."

The agreement sees DOCOMO Digital's gaming platform being licensed and used by Zain in a deal of unprecedented scope in the region and will be combined with DOCOMO Digital's Direct Carrier Billing technology enabling consumers to conveniently charge content purchases direct to their mobile phone bills.

The ease with which Direct Carrier Billing enables consumers to purchase content and services is proven to increase conversion rates for operators. DOCOMO Digital's offering seamlessly fits with this model.

The deal went live in Kuwait in May 2018, with a unique all-you-can-play bundle offer of native and HTML5 games that Zain Kuwait customers can stream over the web directly on mobile, tablet or PC.

On www.zain.games/kw, the operator's customers can find a wide range of games types: multiplayer, live challenges, solitaire in all possible game categories: arcade, action, puzzle, brain, sport, racing. One platform, endless fun!

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