Ooredoo claims second place, with a brand value of US$3.2 billion, on the annual brand value ranking of Brand Finance entitled “Qatar 10 2021”.
Telecoms brand Ooredoo is now Qatar’s second most valuable brand. According to Brand Finance, Ooredoo has also been significantly impacted by the pandemic, yet the telco has ensured that all its serving communities from 10 countries are supported. These include optimizing network performance and enhancing internet speeds; supporting the work-from-home revolution and facilitating homeschooling; and aiding businesses through advanced offerings to help maintain their services.
As a matter of fact, Qatar was the first country in the world to launch a live, commercially-available 5G network through Ooredoo in 2018. Up until the present, the brand has made significant progress on its 5G journey. With live 5G sites spread across the country, Ooredoo has successfully launched 5G networks in Kuwait, Oman, and the Maldives. Moreover, it is deploying a 5G infrastructure in Indonesia - an expansion supported by strategic partnerships with Nokia and Ericsson.
Sheikh Mohamed bin Abdulla al-Thani, CEO at Ooredoo Qatar and deputy group CEO at Ooredoo Group, said: “We are immensely proud to be recognized as one of the strongest brands in Qatar by such a respected industry name. Thanks to our visionary leadership and to the exemplary efforts of our staff, we have been able to maintain a stable position despite the ongoing challenges of the Covid-19 pandemic, and are delighted to see this translating to strong brand value.”
In addition, established to take Oman’s communications infrastructure to the next level, Ooredoo’s newly-opened Data Centre shows Ooredoo’s serious efforts to support and promote the national economy by managing the growing demands for digital data processing in Oman.
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