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Etisalat’s key priority is to become a one-stop solution provider that can support the small and medium businesses (SMBs) in their digital transformation journey during and post COVID-19, said Esam Mahmoud, senior vice president, SMB, Etisalat.

During a webinar on ‘Post COVID business recovery and growth in the virtual world’ organized by the National Bank of Fujairah, Mahmoud shared his insights with regards to dealing with business threats during 2021 and beyond, digitalization efforts that transformed business planning and projection, and lessons learned during the pandemic.

“Today we are able to play a greater role in enabling digital capabilities in SMBs with the backbone of a robust and one of the most advanced, fastest, and widest networks in the region. SMBs today make up about 98 percent of businesses in the UAE, representing over 80 percent of the country’s GDP, therefore represent an important segment in Etisalat business,” said the SVP.

With the gradual opening of businesses, safety measures and social distancing procedures were in place and Etisalat has taken part in this. They launched a temperature screening solution with multiple product types and a wide range of applications that made temperature measurement and screening effortless.

“All our initiatives during the pandemic and in the new normal focused on delivering innovative solutions by introducing a comprehensive Business Edge platform that supports their day to day business requirements across six pillars, namely smart connectivity, unified communications, office productivity, security and analytics, business devices, and digital marketing,” highlighted Mahmoud.

Since last year, Etisalat’s initiatives were in line with the UAE’s efforts to ensure public health and safety. Based on SMB requirements for virtual meetings, cloud video surveillance and analytics, data, monthly usage of voice minutes, device purchases, and postpaid plans, these include:

  • Video Surveillance as a Service (VSAAS) that offers enhanced security from four packages and leverages the benefit of video surveillance and video analytics;
  • Unified communication and collaboration platform CloudTalk Meeting that supports the unprecedented demand for connectivity and helps businesses stay connected;
  • An E-Store service bundled with a managed web solution for new and existing subscribers that enables businesses to transform online and engage with their clients via listings and website pages; and,
  • A Microsoft 365 Business Basic package that helps businesses accomplish file-sharing, real-time co-authoring, and online meetings much faster with a 50GB mailbox, a 1TB OneDrive storage, and Microsoft Teams access.
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