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du, from Emirates Integrated Telecommunications Company (EITC), announced the appointment of Mohamed Al Qubaisi, Khaled Al Mazrouei and Hasan Bulhoon Alshemeili to its executive leadership team with a purpose to accelerate growth and support the telco’s robust Emiratization agenda.

With an ambition towards leading Emiratization in the industry, the appointments are part of the telco’s efforts to facilitate the development of Emirati talent and build a team of qualified leaders in the telecommunications sector whilst mobilizing human capital to its full potential.

Effective immediately, Mohamed Al Qubaisi will serve as the Head of NBI Products, Solutions & Digital Services, having nearly 20 years of telecom industry experience gained in the UAE while Khaled Al Mazrouei will serve as the Head of NBI Business Development, having two decades of experience working in public and private sectors. Hasan Bulhoon Alshemeili will play the role of Head of Technology Planning, after holding a number of senior positions in the telecommunication sector over the last 25 years.

Furthermore, the move aligns with du’s strategic and coordinated approach to ensure that Emirati talent is nurtured with long-term career prospects – 40% of the telco’s workforce is Emirati with 47% in leadership positions.

Commenting on the new appointments, du CEO Fahad Al Hassawi said, “We are pleased to announce the appointment of three high-potential Emirati professionals as we advance our strategic priorities in alignment with our vision for the future. Emiratization is a crucial component of the UAE’s long-term economic prosperity and we are keen to contribute by investing in it through wide-ranging initiatives, training and development. The extensive experience and leadership vision of our new executives will support du in the next phase of our strategic journey – with a stronger focus on our customers and our business transformation.”

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