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Demonstrating its belief in the importance of sustainability, du has announced the launch of its first-ever Arabic Sustainability Podcast, hosted by sustainability researcher Abubaker ElTom.

This innovative podcast will focus primarily on addressing urgent sustainability concerns while simultaneously delivering a wealth of sustainability-related topics and information in Arabic. These discussions will feature highly recognized expert guest speakers.

"We are immensely proud to introduce the pioneering Arabic Sustainability Podcast in the UAE, as it exemplifies our unwavering commitment to advocating for sustainable practices and heightening awareness about vital environmental and social concerns," said Adel Al Raees, head of corporate communications & protocol at du. "With this podcast, we aspire to engage our audience in meaningful conversations and foster a positive transformation within our community by raising the level of Arabic sustainability content in our region."

The podcast series' inaugural season will address a variety of sustainability-related themes, including the fundamentals of sustainability and dispelling misunderstandings about climate change. It will examine the contributions that volunteerism, community participation and non-governmental organizations can make to advancing sustainable development. Additionally, featured experts will talk about the benefits and challenges of recycling, the value of transparent sustainability reporting and how businesses can best promote a sustainable culture. The debates will also look at consumer demand for sustainable products, consumer behaviors and the media's role in educating the public about sustainability.

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