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Amdocs, a leading provider of software and services to communications and media companies, has been selected by etisalat by e&, the telecoms pillar of e& in the United Arab Emirates, and delivered the autonomous in-store retail experience for its customers in the Emirates.

Visitors to the store can enjoy a frictionless experience by selecting their items and enjoy the flexibility of paying for their items anywhere inside the store using a specifically designed mobile app or at the exit gate. While inside the store, customers will receive real-time updates on their mobile cart as they pick up items, ensuring a personalized and seamless shopping experience.

Amdocs is leading the orchestration in partnership with Trigo, a computer vision technology company, that has provided the cameras, smart shelves, and its seamless checkout system experience.

“Our new stores will set elevated standards for retail excellence and customer satisfaction,” said Amr Khalifa, Senior Vice President of Customer Interaction & Product Development at etisalat by e&. "We are creating stores of the future that utilize our innovation, expertise and leadership to provide a superior shopping experience for our customers, and will serve as trailblazers in advancing the digital landscape of the UAE. This partnership with Amdocs demonstrates our commitment to driving innovation in the UAE's digital sphere, and holds immense strategic importance for the e& group's transformation from a telco to a techco.”

Also read: etisalat by e& Attains Crucial Milestone in Global 5G MmWave Deployment

"We are thrilled to work with etisalat by e& to revolutionize the in-store retail experience, a game-changer for the telco industry,” said Anthony Goonetilleke, Group President of Technology and Head of Strategy at Amdocs. “Simplifying and enhancing the customer experience across customer interactions is key to continued growth for service providers all over the world, so we’re excited to bring this next-generation retail innovation to life in the UAE."

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