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e& has announced the introduction of an eco-friendly Green SIM Card initiative for its UAE customers in the run-up to the upcoming 28th Conference of the Parties to the UNFCCC (COP28) in Dubai.

As the Principal Technology Partner of the event, sustainability remains a key factor in e&’s overall mission to meet its 2030 net-zero target as it accelerates the implementation of climate action projects in its UAE operations. With the country hosting COP28 and declaring 2023 as the 'Year of Sustainability', e& is accelerating the pace of its green initiatives to enable a low-carbon society, reduce environmental impact and promote sustainability.

The Green SIM Cards initiative is part of e&’s Environmental, Social and Governance (ESG) commitment to create a greener tomorrow by actively tackling climate challenges at all levels of its operations.

Manufactured from recycled consumer electronics, the new cards are more environmentally sustainable than traditional cards and have a lower carbon footprint. Over half a million Green SIM Cards have been procured to widely cater to visitors and attendees arriving in the UAE for the COP28 event.

e& Group COO Obaid Bokisha commented, “We are delighted to introduce Green SIM Cards as part of our commitment to innovate sustainably and responsibly. As a leader in the technology space, we want to contribute to the global climate efforts by implementing eco-friendly solutions and cooperating with our stakeholders. In doing so, we also want to inspire and collaborate with other businesses globally to invest in green technologies.”

e& has taken substantial steps to reduce its carbon footprint and is working toward achieving net-zero in scopes 1 and 2 within the group’s operations in the UAE by 2030. The group has deployed energy-efficient wireless equipment at its mobile network sites. This transformation has led to a remarkable 52% reduction in energy consumption compared to conventional equipment. This translates to an annual decline of 7.6 metric tons of carbon emissions per site.

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