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e& claimed the top spot in the Brand Finance Middle East 150 and Brand Finance UAE 50 reports for 2024, and was consequently recognized as the fastest-growing technology brand in the Middle East.

In addition to its investments in emerging technologies, e& has undergone a remarkable transformation by diversifying its investment portfolio into new markets through strategic acquisitions, thus evolving from a telecommunications company into a global technology group.

This strategic shift has propelled e& to the forefront of the technology landscape in the Middle East, positioning it as the fastest-growing technology brand in the region, with an impressive 52 percent increase in brand value year-on-year.

Moreover, e& UAE has consistently demonstrated its dominance in the market, maintaining its leading position as the strongest brand across all sectors in the Middle East and Africa for the fourth consecutive year. Notably, it has also been recognized as the 'Strongest Telecom Brand in the World,' boasting an exceptional BSI score of 89.4 out of 100, which translates to a AAA rating.

Also Read: e& UAE’s In-Depth Guide to Strategic AI Application in the Telco Sector and Beyond

The accolades bestowed upon e& by Brand Finance, the world's leading brand valuation consultancy, underscores the company's unwavering commitment to excellence and innovation. With a rich legacy spanning over 25 years, Brand Finance plays a pivotal role in bridging the gap between marketing and finance by meticulously evaluating the strength of brands and quantifying their financial value. This invaluable insight enables organizations across various industries to make informed strategic decisions that drive growth and sustainability.

Also Read: e& UAE Joins MEF Ecosystem to Elevate Digital Connectivity

By consistently outperforming industry benchmarks and demonstrating resilience in the face of evolving market dynamics, e& has solidified its position as a trailblazer in the technology sector. Through visionary leadership, strategic investments, and a relentless pursuit of innovation, e& continues to redefine the boundaries of technological advancement, setting new standards of excellence for brands worldwide.

Also Read: e& Reports Consolidated Revenues of AED 14.2 Billion in Q1 2024
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