As part of its corporate sustainability strategy and commitment to environmental preservation in Saudi Arabia, Zain KSA has signed a strategic partnership with non-profit organization, Ertiqa, to roll out the second phase of its e-waste management and recycling campaign.
Through this partnership, Zain KSA and Ertiqa aim to boost investment in the electronic waste management industry by recycling over 5,000 electronic devices. This initiative aims to reduce carbon emissions and increase economic efficiency, aligning with the Saudi Vision 2030’s goals and the Saudi Green Initiative spearheaded by His Royal Highness Prince Mohammed bin Salman bin Abdulaziz Al Saud, Crown Prince and Prime Minister.
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Achieving Nationwide Sustainability
Commenting on this collaboration, Eman Abdullah AlSaidi, VP of Corporate Communications at Zain KSA said, “At Zain KSA, our strategy focuses on reducing our carbon footprint by implementing global best practices. This supports national efforts to achieve nationwide sustainability and aligns with Saudi Vision 2030, which aims to cut carbon emissions by over 278 million tons annually by 2030 and reach zero emissions by 2060.
“Through our strategic partnership with Ertiqa, we aim to promote the recycling of electronic devices by reconditioning and redistributing them to organizations for reuse. This initiative supports the circular economy and raises environmental awareness, fostering a culture of sustainability and resource conservation. It reflects our commitment to contributing to national sustainability efforts and aligns with our participation in initiatives supporting the United Nations’ Sustainable Development Goals (SDGs).”
In a statement, Omar Khalid AL-Shaibani, Executive Director at Ertiqa, said, “Our organization is dedicated to partnering with the private sector to advance the circular economy, promote sustainability, reduce pollution, and attract local and global investments into the recycling industry. Collaborating with Zain KSA, a leading telecom and digital services provider, is crucial to this mission. Recycling telecom electronic waste not only boosts sustainability but also offers significant business opportunities through the export of recycled products to international markets.”
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A Global Milestone
Zain KSA has reached a global milestone by launching the world’s first zero-carbon 5G network at The Red Sea. This groundbreaking achievement presents a pioneering solution for reducing carbon emissions within the ICT sector. The innovative network has earned Zain KSA prestigious accolades, including the Best Green Technology award from Telecom Review and the Climate Action Initiative award.
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