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This year to celebrate Ramadan, du is delighting its valued customers with the launch of three mobile services packed with Ramadan content. During the holy month, customers will have an opportunity to access a variety of interesting and engaging content on their mobile devices by subscribing to daily or monthly packages.

Fahad Al Hassawi, chief commercial officer, du, said: ""Our customers are increasingly consuming content on their mobile devices, and this Ramadan we are offering them relevant and easily accessible content in the palm of their hands. We are giving them access to a wide range of content that is, not only tailored to amplify the values of Ramadan, but caters to the anytime, anywhere consumption requirements of today’s tech savvy consumer.""

du is providing a Ring Back Tone Islamic Pack that enables customers to let their callers hear Azaan service during Azaan times and Douaa shuffle with famous sheikhs’ voices such as Mishary Alafasy and Jassim Alameeri ,exclusive to du users. With a fee of AED 15/month, the content of the service is set to change according to the occasion; pre-Ramadan, Ramadan, and Eid. Customers who want to subscribe to the Islamic pack should SMS ""Islamic"" to 1560.

Customers can also get all Ramadan related TV shows and series from MBC and other channels on the same day as it airs on TV at videostore.ae on their mobile. For just AED2/day, customers will experience full movies and more with zero data charges and no ads. Customers should send VS2 to 1132 to activate this service. du is also providing exclusive Al Afasy premium content on the Al Afasy app. For just AED 0.25/day or AED7.5/month, customers can enjoy the latest Al Afasy album in three languages - Arabic, English and Urdu. Customer just need to send ""sub AF"" to 9827 for daily pack or ""Sub AFM"" to 9827 for monthly pack.

""We are pleased to offer our customers new ways to uphold age old traditions, using the devices that are so deeply ingrained with their everyday lives,"" added Hassawi.

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