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As part of Umniah’s ongoing commitment to improving customers' experiences and enhancing operational efficiency, the company has begun integrating Sprinklr's cutting-edge AI solutions.

Khaldoun Sweidan, Chief Commercial Officer, Umniah, said, “Cooperating with a global company like Sprinklr comes as part of Umniah’s strategy for digital deployment and strengthening its position as one of the leaders in the ICT sector in the region. Through these innovative solutions, we aim to improve the level of our services and ensure a quick and effective response to our customers’ needs, which enhances our ability to compete in the market and to provide an unprecedented experience.”

According to Umniah, intelligent robots are able to understand and respond to customer inquiries in real time, reducing waiting times and significantly enhancing customer satisfaction.

Haitham Elkhatib, Vice President of Sprinklr in the Middle East, Africa and Asia, commented, “We at Sprinklr are pleased to cooperate with Umniah to provide AI solutions that will contribute to achieving a qualitative leap in its customers’ experience. Our capabilities to provide comprehensive and integrated  solutions for customer experience management, starting from social media analysis to smart chatbots, will enable Umniah to achieve deeper and more effective communication with its customers.”

This new AI integration works alongside existing AI and ML capabilities enabled by Ericsson. These include Ericsson’s Cognitive Software portfolio for network enhancement and Ericsson's Service Continuity Power Saving solution for cost savings and reduced environmental footprint.

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