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du, from Emirates Integrated Telecommunications Company (EITC), and Ericsson have announced a strategic partnership at Mobile World Congress 2023 to transform du’s Information Technology (IT) operations. du will leverage Ericsson's Artificial Intelligence (AI) and the Ericsson Business and Operations Support Systems Services to improve quality, unlock efficiencies and increase agility.

The partnership will mark a significant step forward in du's digital transformation program. It will focus on introducing AI and automation use cases and digitally transforming the IT operations environment, which will help improve operational and service metrics and make operations more data-driven and intelligent. This will support and maintain du's high-quality services while increasing efficiency and reducing time-to-market.

Fahad Al Hassawi, chief executive officer of du, said: "Our latest partnership with Ericsson is a major step in advancing our IT operations in line with the UAE leadership's vision to build a futuristic, tech-powered economy. It aligns with our commitment to build and maintain a secure and reliable network infrastructure that can support our rapidly accelerating digital transformation journey. Ericsson's AI and data-driven operations solutions will be critical in powering our customer-centric approach and enabling us to meet increased and changing market demands with agility and quality. We believe our collaboration will lead to game-changing opportunities in developing our operational capability, empowering our digital transformation ambitions and driving economic growth.”

The partnership will see Ericsson and du collaborate to extend and evolve the ongoing IT Managed Services, introduce new AI and Machine Learning capabilities and empower digital transformation through agile and intelligent operational capabilities.

Nicolas Blixell, vice president, and head of Ericsson Gulf Council Countries, commented: “With specialized experience in advising, building, operating and certifying digital transformation programs, we help tackle the key customer challenges that service providers face in today’s increasingly digitalizing world. We will provide du with proactive, data-driven AI operations that will enable improved network performance, enhanced user experience and a decrease in costs associated with performance challenges. We are confident our cutting-edge solutions will support du to run advanced next-generation connectivity and services, achieve its business objectives and stay ahead in a competitive marketplace.”

As a trusted partner of du, Ericsson continues to be a strategic collaborator for Managed Services, providing IT Operation services and ensuring exceptional user experiences for du's customers.

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