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Cisco announced the appointment of Ossama Eldeeb as its new regional director for Partner Organization in the Middle East and Africa. Ossama is taking over from his predecessor, Abdelilah Nejjari, who was recently appointed as Cisco’s managing director for the Gulf region.

Based in Dubai, Ossama will be responsible for nurturing and strengthening Cisco’s relationship with its growing partner ecosystem throughout the region while working closely with cross-functional teams to build on Cisco’s partner-led strategy. In his role, Ossama will oversee the planning and execution of Cisco’s go-to-market strategies and innovative models for business growth with the company's partners.

Ossama brings more than 24 years of leadership experience in the technology industry, having held a variety of roles across partner, commercial and sales at companies including VMware, Microsoft and AMD. Most recently, he served as Senior Director of VMware’s South EMEA Partner Organization.

Reem Asaad, vice president, Cisco Middle East and Africa, said: “Partners remain central to Cisco's growth strategy in the region. Ossama will have a tremendous opportunity to lead, innovate and grow our mutual business with our partner ecosystem. With his vast experience, I am confident that he will bring great value to our teams, partners and customers.”

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