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Accenture launched its Digital Acceleration Center in Dubai Internet City, which will support the United Arab Emirates' vision for a nation powered by innovation, digitization and smart technology by helping with the creation of digital companies.

The Digital Acceleration Center will showcase next-generation software and hardware technologies that are blurring the lines between the digital and physical worlds and redefining the user experience, such as advanced analytics, wearable technology, network systems, robotics and the Internet of Things. In doing so, the center will empower companies to quickly achieve their vision of becoming a digital business and ultimately help them enhance their customers' experiences.

By combining the excellence of Accenture's services and solutions-including leading capabilities in digital marketing, mobility and analytics-with its deep industry knowledge, the Digital Acceleration Center will help Accenture's clients in the region accelerate their path to a digital future. In addition to showcasing the latest innovations, the center will host tailored sessions for clients in which Accenture specialists will help them develop customized solutions based on the needs of a digital world, such as enhanced user experience, omni-channel delivery, connected products, data management and monetization, and other Internet of Things-based solutions. These innovative solutions are aligned with the UAE's goal of becoming a smart, connected nation.

Accenture has been working with businesses, organizations and government entities across the region to help re-imagine how they serve their connected customers and operate their always-on enterprises. At the Digital Acceleration Center, executives can explore new possibilities for transforming their companies with digital technology with industry experts. They will be able to interact with demonstrations of the latest services and solutions and better appreciate the potential of digital technology for their businesses.

Accenture's Digital Acceleration Center is located in Dubai Internet City, a part of TECOM. The center will be a digital innovation hotspot for regional organizations, positioned at the heart of this business ecosystem where it can foster conversations and facilitate connections to explore new ideas in smart technology, therebyboosting digital innovation.

The center will offer Accenture's clients access to industry solutions that capitalize upon the increasingly connected world. These include: Connected Workforce, which converts static procedures into more effective, step-by-step, multimedia-facilitated procedures enabling real-time feedback and more accurate digitally updatable documentation; Connected Health, which involves systematically applying healthcare IT to facilitate the accessing and sharing of information and to enable the subsequent analysis of health data across systems; and Connected Fashion, which enables users to control the design of specially made fashion garments via an application on their mobile device.

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