xFusion has delivered innovative computing solutions to over 10,000 customers in over 100 countries and regions, including the Middle East and Africa (MEA). To learn more about the company’s footprint, Telecom Review conducted an exclusive interview with Anthony Yu, President of xFusion Middle East and Africa, along the sidelines of GITEX 2024.
Can you give us a brief company overview and the reasoning behind your vision, "Let Computing Serve You Better"?
xFusion is a leading global provider of computing solutions and infrastructure. Our comprehensive portfolio includes innovative rack servers, AI servers, and green computing solutions designed to meet the diverse needs of our customers across various industries.
Our vision, "Let Computing Serve You Better," embodies our commitment to delivering better customer experiences, better product performance, better partnerships, and better capabilities. We strive to empower our customers with cutting-edge technology that enhances their business operations, improves efficiency, and drives success in the digital era.
At xFusion, we understand that computing is not just about hardware; it's about enabling our customers to achieve their goals and unlock new possibilities. Through our customer-centric approach, we continuously innovate and refine our offerings to ensure that our solutions align with the evolving needs of the market. Until now, xFusion has delivered innovative computing solutions to over 10,000 customers in over 100 countries and regions, across key industries such as telecom, finance, internet, transportation, and energy.
In the MEA region, which customer demands have been the most prominent this year? Which solutions are tailored to address these demands?
In the MEA region, we see a growing demand for solutions that address digital transformation, data sovereignty, and sustainability, which are supported by country policies, such as Saudi Arabia's Vision 2030. Customers are looking for scalable infrastructure to support emerging technologies like AI, cloud computing, and big data analytics. They are also prioritizing energy efficiency and reduced operational costs.
xFusion addresses these needs with tailored solutions like our FusionServer V7 series, offering high performance, energy efficiency, and intelligent management capabilities. Our liquid cooling solutions further enhance energy efficiency and reduce data center footprints. We also offer customized HPC/HCI solutions and professional services to help businesses navigate their digital transformation journeys effectively. Furthermore, we recognize the increasing importance of data sovereignty in the region. We offer solutions that allow organizations to maintain control and security of their data while leveraging the benefits of cloud and other advanced technologies.
xFusion proudly states the world's first carbon footprint certification for servers. How important is green computing in today’s digital era?
At xFusion, we firmly believe that sustainability and environmental responsibility are integral to the future of computing. We are proud to hold the world's first carbon footprint certification for servers and be recognized by international authorities such as TÜV SÜD, which has acknowledged us with power usage effectiveness (PUE) certification, underscoring our commitment to green computing practices.
In today's digital era, the energy consumption and carbon emissions associated with data centers and computing infrastructure have become a pressing concern. By prioritizing energy efficiency and renewable energy sources, we aim to minimize the environmental impact of our products and contribute to a more sustainable future.
Our carbon footprint certification demonstrates our dedication to transparency and accountability in our sustainability efforts. Recently, xFusion officially registered the EPEAT ecolabel (Electronic Product Environmental Assessment Tool)—a Type-1 ecolabel managed by the Global Electronics Council. Based on evolving criteria, EPEAT measures the social and environmental impacts of products throughout their lifecycle, from resource extraction to end-of-life management. These accomplishments serve as an industry benchmark, encouraging other technology providers to prioritize environmental stewardship.
From your perspective, how will the computing scene evolve in 2025 and beyond within the region, and how will xFusion continue to serve this market?
Looking ahead to 2025 and beyond, we anticipate rapid evolution in the MEA computing landscape. The adoption of 5G networks, the proliferation of IoT devices, and the increasing reliance on data analytics and AI will drive demand for more powerful, efficient, and scalable computing solutions.
xFusion is well-positioned to meet these market demands with our cutting-edge offerings. Through our xLAB project, we operate nine innovation labs focused on core data center technologies, spanning from materials research to complete solutions. These labs include a Green Power Lab and a Material & Component Process Lab, demonstrating our commitment to innovation across the entire value chain. We will continue investing in research and development to remain at the forefront of technological advancements and deliver solutions that address our customers' evolving needs.
As the region embraces digital transformation, xFusion will be a trusted partner, providing the necessary infrastructure and expertise. We will collaborate closely with our customers to understand their unique challenges and develop tailored solutions that drive their success.
Furthermore, we remain committed to prioritizing sustainability and green computing practices, enabling our customers to reduce their environmental footprint while achieving their business goals. Through our innovative products, global expertise, and dedication to customer success, xFusion will play a pivotal role in shaping the future of computing in the MEA region.
Stay tuned with xFusion by searching ‘xFusion Global’ on LinkedIn, Facebook and Twitter.
For more information:
FusionServer V7 - https://www.xfusion.com/en/product/fusionserver-v7
xFusion Case Center - https://www.xfusion.com/static/en/cases
