In an exclusive interview with Telecom Review, Mohammed Sleeq, Unifonic’s Chief Operations Officer, highlighted the company’s commitment to enhancing customer engagement by leveraging artificial intelligence (AI)-powered solutions at GITEX Global 2024.
Unveiling a suite of innovative technologies, Unifonic showcased its new AI-driven advancements, which are aptly designed to improve customer interaction and drive business growth significantly.
What key innovations are being showcased by Unifonic at this year's GITEX Global, and what can the stakeholders within the MENA region expect from these innovations?
We are showcasing our range of advanced AI-powered conversational marketing and support solutions at GITEX Global this year. All of these solutions are designed to enhance customer engagement and drive business growth.
We are also launching ‘Audience’, our enterprise-grade customer data platform (CDP) for a 360-degree customer view and seamless segmentation. By leveraging Audience—in combination with our other solutions, such as Flow Studio—our industry-leading, no-code, customer-journey builder-businesses in the MENA region can expect to see a significant increase in return on investment (ROI) and foster greater customer loyalty. We believe that these solutions, together with our commitment to delivering cutting-edge technologies, will generate significant interest among businesses seeking to improve their customer interactions and achieve business objectives.
Given the rapid advancements in artificial intelligence, how will Unifonic’s AI-driven solutions support industry transformation?
Our AI-driven solutions are poised to revolutionize industries by enhancing efficiency, enabling businesses to target their audience more effectively and achieve better outcomes.
For instance, Audience leverages data-driven insights to enhance marketing efficiency and help businesses connect with their audience more effectively, thereby yielding better results. Our hyper-personalization solutions create highly-customized experiences that foster deeper engagement and loyalty by unifying customer profiles and automating customer journeys. Furthermore, Unifonic’s omnichannel integration of multiple communication channels (including WhatsApp, SMS, web chat, voice, and push) ensures seamless customer interactions across all touchpoints. This approach transforms industry standards by providing a unified and consistent customer experience.
Through these AI-driven solutions, we empower businesses to stay ahead of the curve and drive industry transformation.
As AI technologies become more sophisticated, how is Unifonic ensuring data privacy and security within its customer engagement initiatives?
At Unifonic, we prioritize data privacy and security across all our customer engagement initiatives. To safeguard customer identities and transactions, we offer a two-factor authentication service. Additionally, we host customer data in the country they operate in, while strictly adhering to local and global data privacy regulations. With our extensive experience in handling over 10 billion interactions annually, we protect sensitive customer data and ensure the confidentiality of their information.
Looking ahead, what new AI capabilities does Unifonic plan to implement to enhance customer engagement?
We remain committed to leveraging AI to deliver more exceptional customer experiences. As part of our plans, we seek to implement more sophisticated AI algorithms to personalize customer interactions further and tailor communications to individual preferences. Furthermore, by leveraging SESTEK’s cutting-edge technologies, such as text-to-speech and natural language processing (NLP), we aim to create more engaging and human-like interactions, enhancing customer engagement. We will also continuously improve our solutions to enable users, regardless of coding experience, to build personalized, data-based customer journeys effortlessly.
By investing in these areas and leveraging AI, we aim to redefine customer engagement, foster deeper relationships between brands and customers, and ensure our solutions remain at the forefront of the industry.
Continue Reading: Unifonic’s Regional Expansion: New Office Opens in Egypt
