In an exclusive interview with Telecom Review, Edgard Tawk, CEO and Co-Founder, Eurisko, expanded on the company’s core capabilities in leveraging AI to help enterprise businesses overcome digital transformation challenges.
Can you talk about Eurisko's vision in the current tech landscape and how this impacts the company’s strategic focus over the next few years?
Eurisko’s vision is to drive digital innovation by empowering businesses with transformative solutions in digital, mobile, AI and mixed reality. In today’s rapidly evolving tech landscape, we focus on shaping the digital future by developing scalable, next-gen technologies that meet industry demands for efficiency, user engagement, and operational intelligence. Over the next few years, our strategy will concentrate on deepening our AI expertise, expanding our digital capabilities, and pioneering immersive solutions to address complex business needs, enabling our clients to stay competitive and agile in a digital-first world.
Could you share some recent successful projects that highlight Eurisko’s expertise in AI, mixed reality, and enterprise-level digital transformation?
Eurisko’s recent projects underscore our strategic focus on AI, mixed reality, and enterprise-level digital transformation across industries. In the fintech sector, we partnered with Al Hilal Bank to develop a lifestyle super app that redefines smart banking. This AI-powered platform integrates transaction insights and personalized services, transforming user interactions and elevating customer satisfaction and retention—an innovative approach that is setting new standards in digital banking.
In the tourism sector, we collaborated with the Saudi Tourism Authority to launch Visit Saudi, a multilingual digital platform that showcases the region’s offerings to millions of global visitors. This high-scale web and mobile solution reflects Eurisko’s strength in delivering robust digital transformations for large public-sector projects, connecting diverse audiences to immersive experiences.
In terms of digital media, Eurisko designed Shasha, a streaming platform that supports millions of users across various touchpoints. By implementing a high-performance architecture and scalable design, Shasha exemplifies our commitment to creating impactful, user-centered digital experiences.
These projects collectively highlight Eurisko’s role in driving digital innovation that not only enhances user engagement but also reshapes the digital landscape in key industries.
What are the biggest challenges facing the telecom industry today, and how is Eurisko helping telecom companies address these challenges?
Besides the typical challenges in the telecom industry, such as rapid technological advancements, compliance, cybersecurity, and the usual market pressures, I believe the biggest challenge today is the transformation from traditional telecom operators into tech-driven companies. Telecom companies are increasingly crossing into new verticals, including fintech, e-commerce, and IoT, as they aim to diversify revenue streams and provide more integrated solutions to their customers.
This shift requires telecoms to partner with technology-focused teams like Eurisko, who can help drive this transformation. At Eurisko, we specialize in implementing advanced, high-tech solutions that redefine customer experiences. Our AI capabilities, top-tier UX/UI expertise, and innovative approach empowers telecom companies to bridge the gap between traditional telecom services and the expectations of a modern tech company. We provide the tools and expertise needed for telecoms to become multi-vertical, tech-driven organizations, equipping them to compete with emerging players and expand their role in today’s digital economy.
Given the rapid pace of technological advancements, how is Eurisko positioning itself to be a leader in AI innovation?
At Eurisko, we prioritize continuous innovation and agility, especially in AI. We invest heavily in R&D, fostering partnerships with leading AI research institutions and constantly upskilling our team to stay at the forefront of AI developments. Our commitment to experimentation allows us to test and implement state-of-the-art algorithms, ensuring we deliver pioneering solutions that address real-world challenges. By focusing on customized, data-driven AI applications, we help our clients achieve measurable success, making Eurisko a trusted partner in their AI-driven digital transformations.
