In an exclusive interview with Telecom Review during the 18th edition of the Telecom Review Leaders’ Summit, Nicolas Levi, CEO of du Pay, elaborated on how du Pay has catalyzed seamless digital payment solutions in the UAE.
What makes du Pay unique within the fintech market?
du Pay stands out as a distinctive offering in the UAE market. Launched just seven months ago, it is the only service in the region that seamlessly combines financial services with additional telecom benefits, setting it apart from its competitors.
For example, du Pay customers enjoy exclusive benefits like 2 GB of data for each remittance transaction—a benefit that forms part of du's broader telecom services. Moreover, our onboarding process is incredibly fast, taking less than 30 seconds, and our services are available in seven different languages, ensuring accessibility and ease of use for everyone.
What is the importance of bridging the gap between traditional banking and the digital era? How does du Pay plan to accelerate this vision?
As a natively digital offering, du Pay operates without physical branches or the burden of outdated IT systems. This allows us to engage directly with customers, who can download the app and start using our services in under 30 seconds. Customers can effortlessly remit money, pay bills, or manage transactions anytime—day or night—whether they be at home or at work.
This digital-first approach differentiates us from traditional players bound by legacy systems and business models. By eliminating these constraints, we’ve created a solution that truly meets modern customer expectations. Our ability to disrupt the banking industry stems from being a digital-native platform—and we see this as just the beginning. du Pay is poised to expand its offerings, aiming to navigate the vast landscape of financial services to provide even greater value in the future.
What can we expect from du Pay in 2025 as the company continues to reinforce its commitment to innovation and customer satisfaction?
Since its launch in 2024, du Pay has gained strong traction in the market, surpassing our initial objectives and receiving positive feedback from customers. Users appreciate the convenience of managing financial transactions, whether they be at home or abroad, with their du Pay digital or physical Visa card.
Looking ahead to 2025, we plan to scale du Pay further, strengthening our presence in the market while introducing new offerings that enhance customer value. Leveraging du's extensive resources and assets, we aim to deliver even more benefits, staying true to our identity as an innovative operator. With a busy roadmap ahead, we are fully committed to driving growth and maintaining customer satisfaction.
Read About Levi’s Participation on TRS-24: Fintech Panel Explores the Future of Digital Financial Services
