Nokia and e& recently participated in “UN Women,” a United Nations Women’s program to support the global implementation of the Women's Empowerment Principles (WEPs).
UN Women provided training on gender-responsive marketing to specialists from Nokia and e& to promote greater inclusivity and diversity in the workforce based on the WEPs.
The program aimed at understanding the gender element of marketing, which helps companies build better strategies and succeed in their businesses while dismantling harmful stereotypes in society.
The Women's Empowerment Principles (WEPs), established by the UN Global Compact and UN Women, are a set of seven principles that guide companies in advancing gender equality and women's empowerment in the workplace, marketplace, and community. The principles build on international labor and human rights standards and are based on the recognition of corporate interest in and responsibility for gender equality and women's empowerment.
e& has announced its commitment to adopting the UN Women's WEPs, reiterating the Group's support for women's empowerment and gender equality in the workplace.
Similarly, Nokia and UN Women have together launched four pilot projects to bolster inclusion and diversity for equality. These pilots aim to address four different areas: increasing the number of women employees; raising awareness of cervical cancer and uterine fibroids; promoting STEM (science, technology, engineering and mathematics) education; and empowering the victims of gender-based violence. After the successful execution of the pilots, the two organizations plan to rollout these important projects to more countries across the Middle East and Africa region.
