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Cisco has recently appointed Zayan Sadek, as the new Middle East & Africa Service Provider Managing Director, leading Cisco’s strategy and commercial operations with service providers across the region. 

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Zayan is a seasoned ICT executive with over 24 years of experience with multinational technology vendors. He is a results-oriented and motivational leader with a proven track-record of leading teams, developing talents and promoting an inclusive, diverse, and conscious culture.

Zayan joined Cisco in 2007 and has held several managerial and leadership positions since then. During this tenure, he has played a pivotal role in implementing Cisco’s strategic vision and expanding its footprint in the service provider market within the region.

Together with his team, he has spearheaded initiatives aimed at enhancing Cisco's market share. Moreover, he has diligently cultivated robust and trusted partnerships with key service providers, collaborating closely with them on their digital transformation initiatives and go-to-market strategies.

This multifaceted approach underscores his commitment to driving sustainable growth and fostering mutually beneficial relationships in the industry. Zayan is based in Dubai, UAE.

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