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Etisalat announced the partnership with the Department of Culture and Tourism and Abu Dhabi Airports to offer all visitors arriving at Abu Dhabi the best-in-class service and a unique package that will help meet all their requirements and provide exclusive deals and discounts.

As part of the partnership, passengers arriving at the airport can collect the Visitor Pack from the Department of Culture and Tourism visitor information counter. Etisalat is the first service provider to introduce a customized Visitor Pack to the Emirate's visitors. The package includes a complimentary SIM card and a booklet of vouchers offering deals and discounts on theme parks, restaurants, shopping and other lifestyle categories. The Department of Culture and Tourism plans to roll-out Etisalat's services across their visitor information center network at the airports, cruise terminal and other access points for tourists visiting the Emirate.

Khaled El Khouly Chief Consumer Officer, Etisalat said: "Etisalat is proud to be associated with the Department of Culture and Tourism and Abu Dhabi Airports to launch a first of its kind initiative for visitors arriving at the capital. We have always worked closely with the government in supporting initiatives that contribute to the tourism sector across the Emirates. Etisalat has partnered with leading brands providing us an opportunity to contribute to the tourism sector in the country. These offers will add value to our visitors - especially the free SIM card bundled with offers through selected brands. The 'Visitor Pack' caters to specific needs of visitors in the capital and is in line with the leadership's direction to increase the happiness index of the country."

Sultan Al Dhaheri, Acting Executive Director of Tourism, Department of Culture and Tourism, said: "Abu Dhabi welcomed over 4.4 million guest arrivals last year, and we are looking forward to a successful partnership with Etisalat to launch customized packages and services for all Abu Dhabi tourists. Many of our international visitors use our comprehensive 'Visit Abu Dhabi App' to explore the Emirate, and we are pleased to offer such a good value package with Etisalat as it will benefit all visitors in Abu Dhabi by offering them great value hospitality, tourism experiences and entertainment and encourage them to see and do more while they are here."

Abdul Majeed Al Khoori, Acting Chief Executive Officer of Abu Dhabi Airports, commented: "As the gateway to the Emirate of Abu Dhabi, we continuously strive to ensure that all passengers arriving at Abu Dhabi International Airport experience first class customer service across our terminals. We thank Etisalat and Department of Culture and Tourism for this new initiative and we are confident that it will be well extremely received by visitors to Abu Dhabi."

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