Alfa Chairman and CEO Marwan Hayek participated in the roundtable hosted by the UN Global Compact Leaders Summit 2018, which brought together the world's top corporate leaders. Held at the United Nations Headquarters in New York, this summit is part of the annual United Nations meetings that coincide with the General Assembly.
The roundtable was attended by UN Deputy Secretary-General Amina J. Mohammed and 29 business leaders from around the world in addition to Hayek. The dialogue focused on efforts made to promote equality and human rights as an engine and a guarantee for the success of all companies, in addition to the steps taken by companies in the context of achieving the Sustainable Development Goals (SDGs) of the 2030 Agenda for Sustainable Development.
In his intervention, Hayek stressed that Alfa's commitment to the SDGs is part of the continuous commitment to contribute to the society, and most importantly to "achieve sustainability for humanity, society and our company".
"Alfa is committed to these goals in all its initiatives, especially that the humanitarian aspect is part of the company's DNA. It should be firmly rooted in the strategy of any company around the world, and it is what our Board of Directors focuses on," he said.
"In all of our humanitarian initiatives, we demonstrate the importance and value of the commitment to SDGs to all our partners and precisely the two million subscribers", Hayek added stressing that "we have the ability to raise awareness in our society about the importance of this commitment, and we are leaders in doing so".
Hayek called for changing the common designation of ‘People with special needs/ disability' and for replacing it with "People With Iron Will", which is the designation Alfa launched and that reflects the willpower and determination of this dear segment of society which serves as an example for all of us. He stressed that the cause of People with Iron Will is the cause of Alfa.
