du, commercially rebranded from Emirates Integrated Telecommunications Company (EITC), has partnered with Intelsat— operator of one of the world’s largest integrated satellite and terrestrial networks— to expand cellular connectivity across the UAE, including the areas that were previously out of reach.
Pursuing Exceptional Customer Experience
Saleem AlBlooshi, Chief Technology Officer at du, said, "The pivotal role of digital connectivity in shaping the socio-economic landscape of the UAE is irrefutable. As a leading national telecom operator, we relentlessly pursue exceptional customer experiences, delivering tangible value to our stakeholders by leveraging the latest telecom technologies and fostering a culture deeply imbued with innovation throughout our operational framework. The introduction of advanced networking infrastructure and services will act as a catalyst, propelling our community into the digital transformation era.”
“du's cellular backhaul solution stands at the forefront of innovation, significantly enhancing the capabilities of mobile coverage in remote areas. Through our partnership with Intelsat, we can leverage the full capacity of the IS-39 satellite, providing coverage to even the most remote areas of the nation. With this advanced technology, end users can enjoy a superior, uninterrupted connection experience, regardless of their location. This unparalleled level of quality and reliability sets a new industry standard for cellular networks," added AlBlooshi.
Bolstering Telecom Infrastructure Capabilities
Meanwhile, Rhys Morgan, Vice President and General Manager of Intelsat, said, “The UAE continues to bolster its telecom and infrastructure capabilities. As a global leader in satellite connectivity, Intelsat is well-positioned to support the UAE’s connectivity plans, supporting du in the provision of reliable connectivity. We look forward to working with du to expand its reach into these important areas, providing reliable access to an increasing number of end customers.”
This collaboration demonstrates du's commitment to delivering exceptional customer experiences and driving the digital transformation of the UAE. With this advanced networking infrastructure, end users will benefit from a superior connection experience regardless of their location. The partnership sets a new industry standard for cellular networks, paving the way for enhanced connectivity nationwide.
