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Following the successful transformation of e& to a technology group, e& has flourished, becoming a leader of Middle Eastern and African (MEA) brands.

The Brand Finance Global 500 2024 Report confirmed e& as the MEA’s fastest-growing technology brand and the most valuable brand portfolio in the MEA.

Most Valuable Brand in MEA

e&'s evolution into a global technology and investment group saw its brand portfolio skyrocket to USD 17 billion. The 15% YoY increase solidifies stakeholder confidence and cements e&’s position as the most valuable brand portfolio in the MEA.

Hatem Dowidar, Group CEO of e&, said: “We launched the e& brand only two years ago, and it is wonderful to see the brand’s vitality and strength in the technology sector in the MEA after such a short period. We are also similarly delighted with etisalat by e& being ranked as the strongest telecom brand in the world. These are great achievements, and of course this only increases our aspirations for the future.”

e&'s evolution from telecom brand leader to the MEA’s fastest-growing tech brand underscores the progress of the Group’s transformation. Dowidar said that to better serve the needs of its diverse customers, e& has a lot more in store as it continues to roll out innovations and strengthen its position in emerging technologies such as AI, IoT, and cloud computing.

Playing a major role in the transformation of e&, Dowidar was recognized as the ‘Global Merit Leader CEO of the Year – Operator’ at the Telecom Review Leaders’ Summit.

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etisalat by e&: Strongest Telecom Brand in the World

Additionally, Brand Finance named etisalat by e&, the Group's telecom pillar, the strongest telecom brand in the world for 2024, with a BSI score of 89.4 out of 100, resulting in a AAA rating. etisalat by e& also preserved its leading position as the strongest brand in the MEA for the fourth year across all categories.

Taking all this in consideration, etisalat by e& is among today’s top 20 strongest brands globally.

CEO Masood M. Sharif Mahmood stated that “embracing innovation and digitalization is critical to etisalat by e&’s success.”

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