du, the United Arab Emirates’ leading telecom and digital services provider, and Orange, a global telecommunications leader, announced the signing of a strategic partnership agreement during GITEX GLOBAL 2024 in Dubai, strengthening collaborative efforts and driving innovation across the telecom industry.
Under the umbrella of the Orange Alliance program, the collaboration aims to enhance cooperation between telecommunication companies outside Orange’s direct operational footprint.
Commenting on the collaboration, Fahad Al Hassawi, du’s CEO, stated, "Our partnership with Orange represents a milestone in our collective pursuit of innovation and excellence through a forward-looking approach to digital transformation. Together, we aim to enhance operational efficiencies, broaden our service offerings, and solidify our commitment to operational and cost optimization. We are united in our mission to navigate the complexities of the telecommunications industry, propelled by the shared vision of delivering unparalleled solutions to our customers."
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Project Objectives
Through the initiative, du will gain access to Orange’s comprehensive array of services and expertise, including products, platforms, tools, and best practices in the management and governance sectors.
du and Orange’s partnership aims to address the telecom industry’s challenges and seize opportunities to advance growth and efficiency through innovation, enhanced customer experiences, and digital transformation efforts.
Bruno Zerbib, Orange Group’s Chief Technology and Innovation Officer, underscored, “We are delighted to join forces with du in this new strategic Orange Alliance partnership, bringing our expertise, platforms, and solutions to contribute to its development. This partnership will address a wide range of challenges, from technological breakthroughs to ecological transition, as well as build up the necessary human know-how. We are also demonstrating our open innovation strategy and our desire to energize the telco/techco ecosystem.”
In addition, the project strives to boost business opportunities, provide training and developmental skills for digital transformation, and accelerate the operational and energy efficiency of telecom networks and information technology (IT) infrastructures.
The initiative demonstrates a strategic move by both companies in support of the UAE’s efforts in accelerating innovation and digital transformation.
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