du, the leading telecom and digital services provider, announced a strategic partnership during GITEX 2024 with Dubai Economy and Tourism (DET) to launch an unparalleled initiative aimed at powering the growth of startups, freelancers, and SMEs.
du will integrate this into the digital 'Dubai Unified Licence’ (DUL) platform, an innovative commercial identification system available to all businesses operating in the region. This initiative directly contributes to enhancing the ease of doing business in Dubai, bolstering the emirate's reputation as a global frontrunner in nurturing entrepreneurial success.
Karim Benkirane, Chief Commercial Officer at du, said, “du is committed to going beyond connectivity to build a robust digital economy by giving entrepreneurs the tools they need to thrive from day one. Our partnership with DET represents a shared vision of making Dubai the top choice for entrepreneurs globally."
The collaboration will focus on digital empowerment. APIs between the two entities will be integrated to ensure a more secure and easy customer onboarding experience. The initiative will elevate access to digital tools, and spark innovation across all sectors.
With DET's collaboration, du’s reach extends to the majority of all new businesses setting up in Dubai, promising widespread impact.
Ahmad AlQaizi AlFalasi, CEO Dubai Business Licensing Corporation at Department of Economy and Tourism at DET, said, "Our ambition is to see Dubai rise as a beacon of entrepreneurial opportunity. Our collaboration with du realizes a shared ambition to not only support startup growth but actively removes obstacles to their success. It is not just about connectivity; it’s about creating a fertile ground for innovation and business success."
du and DET’s initiative aligns with Dubai's goal of improving its global ‘ease of doing business’ ranking, further strengthening its position as a hub for digital business launches. Through the collaboration, du underscores its commitment to driving digital transformation and market expansion as a partner for the UAE's vibrant entrepreneurial ecosystem.
Read Other du Announcements During GITEX 2024:
du Joins Orange Alliance, Driving Digital Transformation
Forging the Future of AI: du and Netcracker Launch Strategic Partnership at GITEX 2024
OneHCT: du and HCT Team Up to Transform Educational Services with AI
Smart Carts and Energy Efficiency: du Leads Retail Innovation at GITEX 2024
