In a significant milestone, UAE-based telecom operator, du, has ascended to the 20th position in the Global Telco 150 ranking, with a brand value reaching USD 3.037 billion.
This achievement marks a significant leap from its previous 25th position, solidifying its status as the fastest-growing telecom operator in brand value across the Middle East.
du's Strategic Excellence
The milestone is backed by an AAA brand strength rating and a Brand Strength Index (BSI) of 83.2, demonstrating du’s focus on brand investment, performance, and equity. This approach has cemented du’s leadership in customer service, network coverage, and value for money.
Commenting on the remarkable achievement, Fahad Al Hassawi, du’s Chief Executive Officer, stated, “This milestone highlights our commitment to excellence and innovation, reflecting our efforts to enhance our network infrastructure, refine our customer experience, and embrace digital transformation.”
Over the past four years, du has significantly closed the gap between its competitors through enhanced customer services and network metrics, innovation, and strategic growth initiatives. Al Hassawi noted, “du has solidified its reputation as an enabler of digital transformation by championing customer needs and cutting-edge solutions, catering to consumers, organizations, and startups alike.”
Similar: du Enters Global Top 25 Telecom Brands, Brand Valued at USD 2.4 Billion
Enhancing Brand Value
du’s strategic efforts are reflected in BSI components, with ‘brand investment’ and ‘performance’ each accounting for 25% of the index, and 50% for brand equity. These brand valuations have highlighted du’s strong brand identity and value proposition in the telecom industry.
Moreover, the company has made significant strides in enhancing customer experience and improving service delivery, coverage quality, ease of interaction, and value proposition. du remains a critical driver in advancing the UAE’s telecommunications landscape through network modernization and customer-centric innovation.
The achievement reflects du’s commitment to driving innovation and supporting the UAE’s digital economy goals. As a brand value leader, du is poised to continue its growth and strengthen its position as a regional and global telecommunications leader.
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