Andrew Feinberg, Chairman and Chief Executive Officer of Netcracker Technology, a leading provider of digital and cloud transformation services for telecom operators, delivered a keynote on ‘Harnessing the Power of Artificial Intelligence (AI) to Benefit Society’ at GITEX GLOBAL 2024.
The keynote underscored Netcracker’s innovative use of AI in mitigating data chaos and delivering positive transformation across various industries.
Netcracker provides innovative solutions to various sectors, handling vast amounts of heterogeneous data. By utilizing AI training algorithms, the company delivers ultra-personalized recommendations.
In relation to the telecom sector, Feinberg highlighted how Netcracker delivers the right service, to the right customer, at the right time. The result? Customized customer journeys and dynamic bandwidth allocation for Internet of Things (IoT) devices.
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Leveraging AI in Healthcare
Feinberg highlighted how BostonGene—a biotechnology company specializing in advanced computational biology, where he serves as the President and CEO—is leveraging AI in healthcare.
Utilizing Netcracker’s AI-powered platform, BostonGene personalizes each treatment for every cancer patient and accelerates drug development. In addition, the biotech company personalizes cancer therapies by examining the patient’s unique biology, immune system, and tumor features, enabling pharmaceutical companies to uncover the causes of cancers and identify new drug targets.
According to Feinberg, Netcracker’s solution can predict the type of drug best suited for each patient, saving time, reducing costs, and cutting down trial-and-error efforts, marking a significant reduction in cancer’s economic impact, which is expected to reach over a trillion dollars every year.
Furthermore, this technology combines detailed molecular analysis with AI, cutting-edge analytics, and data integration to identify each cancer’s vulnerabilities, revolutionizing precision medicine in healthcare.
Recognizing that each person is comprised of a different molecular level, Netcracker established the ‘digital profile,’ a computer code representing individuality that provides precise diagnosis and treatment recommendations.
Feinberg emphasized that processing petabytes is only possible with sophisticated AI technology, making it crucial in saving lives.
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AI Hype Versus Reality
Addressing the AI hype, Feinberg asserted that the industry has moved past the hype, emphasizing that AI now plays an integral role in society.
Global operators are leveraging AI-powered technologies to deliver more efficient operations, reduce costs, and drive incremental revenues. AI has significantly shrunk research time, unleashing new opportunities.
In an exclusive interaction with Telecom Review after delivering his keynote, Feinberg underscored how Netcracker empowers customers through its AI portfolio: “AI has become central to the solutions that we are bringing to our customers. On the consumer side, we are truly personalizing customer journeys. On the network side, we’re able to improve infrastructure and we are able to deliver better costs via loyalties, reduce churn, and offer other significant benefits for customer service as well.”
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AI Ethics and Regulations
Feinberg highlighted the significance of the government’s role in implementing AI ethics and regulations.
“The greater challenge, potentially, is bias in data,” the Netcracker CEO stressed. “If we use biased data to train our algorithm in training AI models, the result could lead to discrimination and disparities. So, at Netcracker and BostonGene, we make a huge effort to assure the integrity of the data that we use to train our models.”
He also emphasized the need to adhere to standards in both the medicine and telecommunications sectors.
Touching on the topic of AI’s replacement of humans, Feinberg shared that he is optimistic, and believes that humans can evolve, learn, and adapt. He emphasized the need for retraining and upskilling to create more value and improve lifestyle options.
Looking ahead, the Netcracker and BostonGene CEO foresees AI developing, delivering, and distributing services in near real-time.
Given the latest technological advancements in AI, Feinberg’s keynote reflects Netcracker’s commitment to delivering innovative solutions and value-driven services in various industries, demonstrating a true transition from telco to techco.
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